Inauguration insurance, another form of cookie insurance?

6 January 2025

Josh Ellis writes about buying a plate of cookies he had no intention of eating, from an entrepreneurial twelve-year old neighbour going door to door, who was selling them. Why would anyone pay out good money for something they’re not going to consume? Ellis describes the gesture as cookie insurance:

Lastly, I bought cookies I never intended to eat for insurance. A few years down the road, when that pleasant cookie peddling 12-year-old is an angstful teenager marauding the neighborhood with his gang of defrocked Cub Scouts and altar boys looking to slash tires and crack the skulls of garden gnomes, he might say, “Skip that house fellas, old man Ellis bought Christmas cookies from me once.”

A few minutes later I read about Apple CEO Tim Cook making a personal donation (in contrast to one on behalf of the tech giant) of one-million dollars, to US President elect Donald Trump’s inauguration fund. Trump, despite various legal woes in recent years, is still pretty well off financially. Why on earth would Cook feel the need to send him money? As inauguration insurance?