New normal has become a longer term vibe shift

24 March 2022

Elamin Abdelmahmoud writing for BuzzFeed News, about what he refers to as “that funny feeling.” New normal was a term bandied about at the beginning of the COVID pandemic two years ago. At that point many of us took “new normal” to be a temporary state of affairs. But in light of other recent events, the Russian invasion of Ukraine for one, new normal is going to be ever changing, and far more permanent than some of us thought.

We are undergoing a colossal vibe shift that extends beyond taste, aesthetics, politics, fashion, or policy. The world as we knew it is not coming back, and it’s entirely reasonable that we may find ourselves plagued with a general restlessness, a vague notion of disorder. It’s that funny feeling.