Self identity, work, careers, Gen Z are doing it differently

4 May 2023

Generation Z has an identity crisis. People aged between about ten and twenty-six say they struggle to define who they are. Other demographics, I dare say, would have no such trouble. But, according to recent research carried out by in Australia by Snapchat, zoomers, as Generation Z members are also known, are pretty clear on other things.

When it comes to the identity of others around them though, Gen Z dislike binary definitions, and not just those applied to gender:

More than half (56%) of Australian Gen Z have said they don’t like binary definitions based on sex, gender, ability or culture, and prefer to just be defined as themselves.

Many zoomers also see themselves as intersectional, being people who embrace a number of identities. Gen Z may not have been the first demographic to realise just about everyone is really intersectional, but they may be the first to consider being intersectional as part of who they are.

Gen Z also takes a different view to work and careers. They’re keen to avoid burnout, and what they call the nine to five hustle:

That’s not to say that Gen Z are shunning work however. The vast majority (87%) have said they’re actively seeking new ways to earn money outside of a traditional job, with side gigs and passive incomes (e.g. selling handmade goods, investing in the stock market and cryptocurrency, or becoming a blogger or influencer).

Eighty percent of zoomers say they would prefer to work on a freelance basis, or be self-employed. About sixty percent of survey respondents say they’ve taken courses (from “traditional learning institutions”) to skill themselves for this sort of work.


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