The impact of COVID lockdowns on new authors
7 February 2022
Newly published authors are among those whose livelihoods have been impacted by the COVID lockdowns of the last two years, writes Mark Rubbo, managing director of independent Australian book retailer Readings. Bookshop exposure is integral in building an author’s profile, and is something many new authors have missed out on recently, with people staying at home because of restrictions imposed as a result of the pandemic.
For most first-time authors, exposure in bookshops is very important in establishing a market for a book, be it a chance encounter, a recommendation or a purchase triggered by some form of publicity. If the book is any good, then word of mouth builds a more sustainable demand. Many of the books released in the past two years risk becoming Covid orphans.