TikTok, sharing your videos and your personal data?

14 February 2022

I thought of setting up a TikTok page for Oblong Obsession on Book-Tok, but with the Instagram and Twitter pages, plus a little used Facebook presence, another social media channel seemed liked it’d be too much work for now. It might have been the right call though, given the concerns some privacy advocates have with the popular video-sharing app.

The study found that YouTube, which is owned by Google, mostly collects your personal data for its own purposes — like tracking your online search history, or even your location, to serve you relevant ads. But TikTok, which is owned by Chinese tech giant ByteDance, mostly allows third-party trackers to collect your data — and from there, it’s hard to say what happens with it.