LinkedIn, a professional network, or a blogging platform?

Showing all posts tagged: social media

LinkedIn, a professional network, or a blogging platform?

19 July 2024

Back in 2008, I had a brief tweet exchange with another Twitter member, about the merits of LinkedIn*. At that point, I was a member, but really didn’t like the platform. I thought having a personal website, showcasing your abilities, was a better idea. #IndieWeb me was thinking — all of sixteen years ago — before the #IndieWeb we know today, was a thing, personal websites were the way to go. I also didn’t like the idea of absorbing my identity into some Borg-like collective.

“But, being on LinkedIn makes networking with likeminded people easier,” replied the Twitter member (in words to that effect). He may have been right. If there were enough likeminded people there, perhaps someone could generate a few leads. But, I don’t know. LinkedIn is LinkedIn. It’s not for everyone. But then again, LinkedIn could almost be considered a blogging platform. All you need do is figure out LinkedIn-speak, which includes talking yourself up, way up, and you’re set.

And it seems you’re quite welcome to go overboard, quite overboard, as Thomas Mitchell, writing for The Sydney Morning Herald, notes:

This obsessive focus on accomplishments has transformed LinkedIn from a platform for managing your professional identity into a platform for managing your professional lies.

Earlier this year, US-based salesman Bryan Shankman went viral after using his recent engagement to talk about sales strategy in a LinkedIn post.

“I proposed to my girlfriend this weekend,” Shankman wrote in the caption before segueing into his business strategy. “Here’s what it taught me about B2B sales!”

Actually, there’s a heck of a lot of blog posts written in the same fashion. So, is LinkedIn a blogging platform? It could be, but you’re unlikely to ever see me reactivating my account, and writing there…

* I downloaded an archive of my then Twitter account a few years ago, before a mass delete and reboot, on the platform. It’s great to sometimes go and look at the long past conversations I had there.

Threads first birthday gift to users: advertising?

5 July 2024

Break out the coffee and the cake: a celebration is on the cards. Tomorrow, Threads, Meta’s answer — and much needed foil — to X/Twitter, notches up its first birthday. I was there as the platform began rolling out, and managed to score (just) a relatively low (five-figure) badge number. 98,522 for the record. These membership number badges were, for a time, displayed on a member’s corresponding Instagram (IG) page. Mark Zuckerberg’s IG page boasted the surely desirable number one badge.

But the badges have long since vanished, and Threads, after a few fits and starts, has taken its place — albeit if engagement is on the lower side — with the other micro-blogging style social media platforms, including Mastodon and Bluesky. And with one-hundred-and-seventy-five million active monthly users, it’s probably been a good first year for Threads.

In contrast, X/Twitter didn’t reach the same number of active monthly users until well into 2012, some six years after launching. But making these sorts of comparisons between Threads versus what was then Twitter, isn’t all that helpful. Twitter had to start from scratch. It was, just about, the first of its kind. I still recall some the discussions around X/Twitter, following its debut. A lot of people weren’t sure exactly what the platform was about, or what it was meant to achieve.

X/Twitter’s relatively slow uptake could be partly attributed to this bafflement that enveloped the platform. By the time Threads arrived though, we were all seasoned social media platform users. On top of that, it was a simple matter of clicking a button on your IG page, to become a Threads member. The boost IG and — to a lesser extent — Facebook, gave Threads, cannot be understated.

Aside though from posting what I call an online journal entry daily, I don’t really do much on Threads, or any of the social media platforms, for that matter. But I do get drawn into some of the conversations that appear, courtesy of the Threads algorithm, in my main feed. These posts are an intriguing combination of day to day happenings and situations. There are retellings of encounters with people nice, and not so nice. Of dating disasters, and weird goings-on at work.

In a sense, these posts from people I don’t follow, or even know of, are akin to the “suggested for you” content that litters many an IG feed. Somehow though, these Threads posts don’t seem quite as annoying, or intrusive, as the — and I won’t mince my words here — shit that features on IG. My big hope for Threads is that it doesn’t go the way of IG, which now borders on the unbearable. But Threads may become a little more IG-like in another way: the presence of ads.

While the prospect is apparently being considered, it may still be a year before ads begin making an appearance on the platform. To my mind, this is not so much a question of what happens, but rather, the way it happens. Threads needs to turn a profit. We, the users, cannot have this online playground to frolic on, without there being someway for Meta to pick up the tab.

Ads of some sort seem reasonable to me. As I say, it comes down to the way, rather than the what. Perhaps then there will be a measured approach to advertising. Or, worst case, perhaps not. The devil is very much going to be in the details here.

An indie guide to the IndieWeb, by Wing Pang

22 May 2024

Sydney based product designer Wing Pang, whom I wrote about last week, has published a comprehensive guide to the IndieWeb.

Coming from a design background, joining the IndieWeb was an incredibly exciting and rewarding, yet maze-like journey. To be honest, almost every step of the way was like a leap! But I’ve learnt so much and got a lot of feedback throughout this process from the passionate and friendly community.

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blogs, IndieWeb, social media, trends

Blog of the .Day, bringing back the blogosphere one blog at a time

22 May 2024

Blog of the .Day, yes, styled as Blog of the .Day, a collaboration between James of James’ Coffee Blog, and Joe Crawford, will highlight a new blog every day.

Aside from casting the spotlight daily on a blog, another goal of the project is to bring the term blogosphere back into popular usage. For those coming in late, the blogosphere — that great interconnectedness of blogs — preceded the Twitterverse, and now looks to have outlived it as well.

Long live the blogosphere.

Like describing a photo to a friend, how to write alt-text

15 May 2024

Web designers and bloggers have been able to use alternative text, often referred to as “alt-text”, to describe images and photos, for decades. Alt-text helps people with little or no vision comprehend a website image, so long as the description is reasonably accurate.

In recent years social media has caught up, and most channels, Instagram, Threads, Mastodon, and Bluesky among them, allow users to add alt-text to images they post.

The facility has left people wondering though about the best way to describe an image. Sadly, writing something like “a photo of my cat” as alt-text for a photo of a pet, doesn’t quite cut it.

A person with low vision knows your photo is of a cat, but is left wondering what sort of cat, what colour is the cat’s hair, and so on. So some degree of detail is useful.

Scott Vandehey, writing at Cloud Four, offers a straightforward suggestion for writing alt-text: imagine yourself describing something you’re looking at, to someone who you’re on the phone to:

I find people often get too wrapped up in what the “rules” are for alternative text. Sure, there are lots of things to be aware of, but almost all of them are covered under this simple guideline. If you were talking to a friend on the phone and wanted to describe a meme you saw, you might say “There was this dog wearing safety glasses, surrounded by chemistry equipment, saying ‘I have no idea what I’m doing.'”

The great thing about writing alt-text is the way you can write it once, say on a Notes file, but publish indefinitely, depending how many channels you end up posting the image to. It’s what I do now. Write a caption and alt-text first, then start posting across my socials.

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social media, technology, trends

An Australian study on IndieWeb, decentralised social media

13 May 2024

Wing Pang is studying Design in Visual Communications at the University of Technology, Sydney, in Australia. As part of the degree course, she’s doing an assignment looking at IndieWeb, and decentralised social media, such as Mastodon. She’s interested in hearing the views of people on the subject, and if you’re interested in offering your thoughts, you can do so via this study form.

Pang will be using the data she gathers here, as the basis for creating an easy to understand guide to Small/IndieWeb, for people who are new to the topic. The study only takes a few minutes to complete, so is well worth considering.

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IndieWeb, social media, trends

Share links on your personal website like it was a socials channel

13 May 2024

Matthias Ott, writing at Own Your Web:

Today, social media sites have made it seductively convenient to quickly post links that will immediately be rewarded with views, likes, and reposts. As a result, many of us seem to instinctively drop most of the interesting links we find right into the timelines of the many — oh, so many! — social media silos. With the recent revival of personal websites and blogs, however, a lot of people are rediscovering a more thoughtful and persistent alternative: sharing links on their personal websites.

I’ve always considered disassociated to be a link blog — as well as being a regular blog — and have frequently posted one sentence posts embedding a link to something I found interesting. Awhile back, I set up a separate WordPress category for them, but haven’t used it much recently.

So yes, my socials channels took precedence, and then sometimes I’d add them here. I was also wary of upsetting certain of the search engines, who seemingly will only consider a post for indexing, if it is made up of at least three hundred words.

This according to the SEO experts, you understand. I know this not to be wholly true though, as one of my most popular posts with a certain search engine, weighs in at about two hundred words, and two years on, traffic still flows in. I think trying to figure what search engines will, or won’t do, is like trying to time the markets, when it comes to making a financial punt.

No matter what you might know about a certain asset class, the market will always do its own thing, whether you’re betting for or against a certain price movement.

But I’ve always had a complicated relationship with the search engines, one in particular, but I think when it comes to sharing links, I might let it be. So going forward, I’ll look at posting links in short posts, to items of interest. Which you’ve probably seen anyway, but no matter. But not today, since I’m writing this on a Sunday night, instead of a Friday afternoon.

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IndieWeb, social media, trends

The personal website returns: the good, the bad, and the ugly of it

6 May 2024

Kyle Chayka, writing for the New Yorker, in an article heralding the demise of the platform era:

Now digital-distribution infrastructure is crumbling, having become both ineffective for publishers and alienating for users. Social networks, already lackluster sources for news, are overwhelmed by misinformation and content generated by artificial intelligence. A.I.-driven search threatens to upend how articles get traffic from Google. Text-based media have given way to short-form videos of talking heads hosted on TikTok, Instagram, or YouTube. If that’s not how you prefer to take in information, you’re out of luck. Surrounded by dreck, the digital citizen is discovering that the best way to find what she used to get from social platforms is to type a URL into a browser bar and visit an individual site.

Platform refers to walled garden environments such as Facebook, TikTok, and Instagram. Places you can check out of, but never leave. I may not be a one-hundred percent fan of some of them, but I don’t necessarily welcome their total demise either. Social networks are part of the internet’s evolution, and fabric. They play a role. But when you find yourself trapped within their confines twenty-four/seven, something’s not right.

Needless to say, I welcome the homecoming of the homepage, personal or otherwise. Not that some ever really went away. Some websites, as Chayka notes, were determined to remain outside the walled gardens. Tech news site The Verge is one, even going so far as to incorporate a social-media feed/stream like feature, when they revamped their website about two years ago. If you can’t beat them, join them. Sort of.

But another line in Chayka’s article sent a shiver down my spine:

One could argue that its [The Verge] makeover, which has now become a subject of admiring chatter among media executives and the editors who work for them, heralds the revenge of the home page.

It’s great The Verge has shown us what a post-platform internet could look like. Not so good, perhaps, is the news that “media executives” are seemingly salivating in delight at the prospect. Out goes one money-making model: the platforms, back comes another: the homepage. But we’ve been there before. And depending how many websites you continue using, still are.

When blogs — perhaps the first descendent of the personal website — began to really take off, about twenty years ago, the first influencers were not far behind. The monetisation strategies quickly followed. This wasn’t all bad. That a writer could make a living, independently, from their craft, was an ambition many aspired to. But as time went on, things began to get out of hand.

And I’m not referring to the plethora of blogs-about-blogging, the content farms, and who knows what else. Reading many blogs had become a trying experience. I lost count of the number of times I’d made my way to a blog — often through a search engine query — to look up something, only to be immediately greeted by a popup box, obscuring the content. They’re called “entry popups”.

“Would you like to subscribe to this publication by email?” read the annoying message. Well, I might, but I’m in no position to decide, as I’ve not been able to read a single word of what’s written here, so have no idea if subscribing is worth my while. Give me ten minutes, I might have a better idea.

Equally irritating were the so-called “exit popups”. Move your mouse pointer towards the top of the page, and, on the assumption you were leaving the blog, one would appear. Their purpose was to entice you to stay, perhaps by offering a discount on an e-book (which you had no interest in), and/or making another attempt to garner an email address.

The early years of the social networks were positively refreshing in contrast. Here was an online experience devoid of popup boxes, ads, and content of questionable quality. Short wonder so many people sought refuge on the platforms. Of course the respite would be short-lived. Now people, “digital citizens”, are returning to websites. But my question: how long before the money hungry marketers make the same transition?

You can still peruse The Verge without being blocked-out by those annoyingly ubiquitous popup boxes. They still carry adverts, but they’re relatively unobtrusive. Of course, The Verge is not a personal website, and the primary goal of personal sites is generally not to turn a profit. But there’s nothing wrong, I think, with a publisher of a personal website, or blog, deriving some income from their website, especially where they are creating content others find useful or enjoyable.

But does that make it ok? To therefore monetise personal websites? Those unkempt public parks, as Mike Grindle eloquently describes them?

I think it’s vital that we still have web spaces where rampant monetization and marketing are frowned upon or outright disallowed – spaces like the Fediverse, personal blogs, and the indie web. They are like the unkempt public parks of the internet’s town square-turned-metropolis. They are places where we should be careful to not let the billboards outgrow the trees.

The billboards had outgrown the trees, particularly towards the end of the first homepage era. And then they eventually swamped the platform era apps. Can anyone else see the trend here? I’m sure the aforementioned media executives can, as they eagerly anticipate the return of the homepage. But they’re not interested in collateral damage.

I can’t imagine though, too many Indie Web/Small Web personal websites sacrificing screen real estate for a great many billboards. There are other means of monetising, some so low key they’re almost invisible. While hardly the best examples of personal websites, even if they are published (mostly) by individuals, Daring Fireball and Kottke nonetheless make for noteworthy role models.

Enduring also, both have been online for decades. Daring Fireball, whose revenue model I’ve written about previously, features a single, small, advert in its left hand column. And it doesn’t look half bad either. Kottke meanwhile, draws income from a voluntary membership system. There’s barely a billboard to be seen, but I’m guessing both publishers are doing well.

If that’s not proof less is more, what is?

Meanwhile plenty of personal website readers are happy to make “buy a cup of coffee” type donations to content creators whose work they like, or buy their products. There’s also going to be other ways to go about this, without a return to those homepage destroying, oversize, billboards.

There’s also something else that may help prevent a repeat of the overgrown billboard homepage apocalypse. Something that was not present twenty-years ago, at least not entirely in the form it is today, and that’s the Indie Web/Small Web community. A community determined to see independent publishers thrive. Massive billboards may one day again overwhelm, and wipe out, resurgent homepages, but not in all quarters of the internet.

Forget WhatsApp and Messenger, contact me via my website

2 May 2024

Despite their convenience, ease of sharing content, and even security, I steadfastly resist using the likes of WhatsApp, Messenger, Signal, Telegram, Wire, Viber, and whatever else is out there. I probably infuriate friends and family by refusing to assimilate, but really feel I can only keep up with a certain number of communication channels: chiefly email and SMS/text messaging.

Even though I might only have two main means of communicating with the outside world, three if phone calls or Facetime are included, there’s also a number of secondary channels. Conversations and comments on social media (across a number of networks), forums, and an in-house work app (not Slack), are among them. Some of those interactions can be quite time consuming.

We’re probably carrying on more conversations than we realise, and that’s before we get to face-to-face interactions. I’ve barely written three paragraphs about communicating, and already I’m feeling overwhelmed. Exactly what I set out to avoid in shirking all those messaging apps in the first place. Needless to say then, a recent blog post by Robert Kingett, on the general subject, struck a chord:

“Yeah, found you! I couldn’t believe it dawg. I looked you up on Facebook a billion times, but the app just wasn’t showing you, at all. Neither in the message screen or the actual timeline or anything.”

“Well, you know I have a website now, so that’s where I post. I’m a Blogger now. I stay on my website.”

I’m a Blogger now. I stay on my website. That’s something that should be printed on t-shirts.

When I catch up with friends, they ask me: “how’s disassociated going?” Then a few minutes later, “oh, and are you on Whatsapp by any chance?” Sometimes I’d like to respond by saying, “well, I don’t need a messaging app, because you know you can reach me through my website. You know, the same one that predates Facebook, most of the social networks, and messaging apps.”

But I don’t. I just shake my head. And it can’t be all that bad after all. Some of my friends live interstate and overseas, and we still manage to meet in person when in each other’s respective places of residence, hassle free. All without the need to involve messaging apps, aside from some texts. If you’re an avid user of messaging apps — go for it — don’t let me dissuade you.

But if you want to reach me, you know where I’ll be.

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blogs, social media, technology, trends

It is a mistake to think all mistakes have a silver lining

1 May 2024

Social media is awash with motivational quotes extolling the virtues of making mistakes. I probably glanced sideways at some quote or other on Instagram — like, five years ago — because now my search tab is full of the things.

Daily I’m reminded that experience is simply the name we give our mistakes, or remember that life’s greatest lessons are usually learned at the worst times and from the worst mistakes.

Mistakes and missteps are a part of life, but spend too much on social media, and anyone would think errors are roads paved with gold. After all, mistakes have the power to turn you into something better than you were before. That’s comforting.

Except it may not be the case. Janan Ganesh, writing for the Financial Times, says that while people can bounce back from some mistakes, others can have a profoundly negative impact:

A mistake, in the modern telling, is not a mistake but a chance to “grow”, to form “resilience”. It is a mere bridge towards ultimate success. And in most cases, quite so. But a person’s life at 40 isn’t the sum of most decisions. It is skewed by a disproportionately important few: sometimes professional, often romantic. Get these wrong, and the scope for retrieving the situation is, if not zero, then overblown by a culture that struggles to impart bad news.

We err, but we go on. Getting it wrong with the big calls in life doesn’t mean someone will be doomed to an existence of abject misery. There’s always a plan B. It may not be as alluring as plan A, but it might still be pretty good. As for the social media mistake-advocates, they’d serve more good if they instead advised people not to wallow in their errors.

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