The highs and lows of publishing contributor dependent websites
21 January 2026
Manuel Moreale writing about People and Blogs, where he features regular interviews with bloggers:
It sucks because, since day one, I tried to find a good balance between keeping the series running smoothly and not letting guests wait for months and months to get their interview published. But I’m at the point where I can no longer do that. More than a few times, I found myself with the queue completely empty while waiting for dozens of people to get back to me. Every time someone came through in the end, and the series kept marching on week after week, but let me tell you: it’s not fun.
For a few years, between 2005 and 2007, I published a website about the creative and artistic work and projects of Australians, called OnVoiceOver (Internet Archive link). The name was a geeky word play on OnMouseOver, an old JavaScript event handler.
But OnVoiceOver, or OVO as I’d call it, was not an interview series like People and Blogs. Interviews with well known web people were already common circa 2005, and I wanted to try a different approach. So instead of posting interviews with people, I wrote an article about their work.
OVO also sported an ISSN, or International Standard Serial Number, on account of its (intended) periodic publication schedule. I tried in vain to get an ISSN for disassociated, but was told blogs were not considered to be periodic publications. Oh, really?
OVO was (mostly) fun while it lasted. Some of the people I featured included Cameron Adams, who later co-found Canva, artist and writer Lang Leav, and artist Brad Eastman.
Long story short: I’d contact someone I wanted to profile (though sometimes people messaged me). After they agreed, I’d send them some questions, and use the answers, once received, to write the article. Once three articles were finished, I would then publish a new edition.
Like People and Blogs, OVO, despite the sole Australian focus, should have had sufficient fodder, content wise, to remain publishing indefinitely. After all, new and exciting ideas were coming along constantly. It’s not like there was nothing else to write about, after I posted the twenty-seventh, and final, article in August 2007.
But I was also in the situation where I was waiting on people, who had agreed to participate, some of whom I knew personally, to get back to me with their answers. On the other side of that, there were those who had returned answers, wondering when their feature would be posted.
I’d sometimes desperately trawl through news and forum posts of the likes of (erstwhile) Australian design portals, Australian Infront and Design is Kinky, to see if there was an idea I was able to quickly work with, so the next edition could go out. Perhaps my decision to post articles in groups of three was not so clever after all, and I should have gone with a single article format.
But I doubt that would have made much difference. I know everyone who participated was busy. They had jobs and careers to focus on. They had families to spend time with. When I’d follow up, I’d often receive messages to the effect of “oh yes, I keep saying to myself I must answer these questions as soon as possible”.
OVO quite likely had a less pronounced profile than People and Blogs, but it surprises me would-be participants are dragging their heels. A People and Blogs profile must be accompanied by a pleasing spike in traffic, and likely some new readers in the process.
In the end though, it wasn’t a few people not returning their answers to me that spelt the end of OVO. Migrating disassociated to WordPress, in mid 2007 was what did it. Somehow interest in the WordPress-ed version of disassociated skyrocketed, almost overnight, and visits increased ten-fold within a few months. This was, of course, the so-called golden-age of blogging.
My energy and focus was firmly there by that point. Eventually enough people returned answers allowing me to publish a final edition of OVO in August 2007, six months after the previous one. About two years later, OVO officially went into hiatus. The website remained online for quite a while, and in 2019 I finally relinquished OVO’s domain name.
Since my days of publishing OVO — and it did occur to me this was happening twenty years ago — I’m far more cautious about publishing what I call contributor dependent content. I try to do as much as possible here by myself, even though some of us like to think this is a collaborative medium.
I also seldom involve myself in other people’s projects, aware that my taking months to make a contribution, after saying I’d do so “in a few days”, is not helping matters.
But for the frustrations that come with operating People and Blogs, I remain hopeful the interviews will continue to be published for some long time to come yet.
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