How many friends, family, co-workers, know about your blog/website?

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How many friends, family, co-workers, know about your blog/website?

2 May 2026

Half the web might know about your blog, but how many of your in-person acquaintances, people in your household, community, or workplace, know you blog?

Do you even tell them? Do you want to?

The question came up at Forking Mad this week, and started me thinking. When I uploaded the first version of disassociated in 1997, I told just about everyone I knew. At that point I aspired to be a web designer, so telling the whole world of my online presence made perfect sense. I ended up working in the industry for a few years, with a role coming about after a design studio in Sydney spotted my website, and contacted me.

Over time though disassociated became more blog than personal website/design portfolio. Having said that, I just about never posted screenshots or links to the work I did commercially, I was happy to let quirky old disassociated do the talking. But after a stint in web design, I decided it wasn’t for me. Somehow, building commercial websites just wasn’t as fun, or satisfying, as the personal work.

That’s when I started doing more writing. In 2007, after years of running this website with static HTML files, I migrated to WordPress (WP) — where, for better or worse — I remain. As a web publishing platform, WP works for me, does what I need, and that’s fine for me for now. I moved to a web publishing platform partly because I wanted to have a go at earning money as a blogger.

And in 2007 I wasn’t alone.

That ambition was achieved, though not quite in the way I envisaged, a story for another time maybe. But somehow moving to a web publishing platform brought disassociated into the limelight, even if I was an actor to the side, the far side, of the stage. Visits skyrocketed, and my in-box was full of messages from people interested to some degree in what I was doing.

At that time also I resided full-time in Sydney, and was often out and about meeting people. I would drag introvert me out to networking events, art show openings, and film screenings.

I had business cards featuring my URL, and handed them out indiscriminately. I most certainly told people about my website then, including family and friends. Once, more as fun, I made up, and printed out, flyers with my URL on tear-tabs, and posted them on noticeboards on the campus of a Sydney university. I wasn’t relying solely on online methods of blog promotion.

But blogging was an all encompassing passion and experience, and, back in those heady days, so much more than merely writing a few blog posts. The picture in 2026, however, couldn’t be any different. Blogs were pushed aside by social media, and the party was over. Actually, strike that. The party isn’t over, it’s just a lot smaller than it was before.

More to the point though, blogs are no longer the talking point they once were. Outside of Indie/SmallWeb circles at least.

When I talk to people I meet in-person and discussion turns to online presences, they expect me to share my social media handles. A blog, or personal website, sounds positively quaint. To the point I sometimes feel awkward even mentioning it. On the few occasions I might say, tell the barista at the cafe that I blog, I end up changing the subject, when I realise their eyes have glazed over.

It’s too bad, because the question has me yearning to supplement my part-time day job by reprising my role as CEO of the disassociated online one-person in-my-dreams publishing behemoth. Even if it is a website/blog, not a social media page. But if you have a website you want the world to know about, spreading the word to more of the people you know in-person is the go I think.

The Indie Internet Index, another new directory of independent websites

8 April 2026

Hot on the heels of Monday’s link to indie/independent blog post aggregator Blogosphere, comes the Indie Internet Index. The importance of these sorts of resources cannot be understated at a time when the independent, open web, is under increasing threat.

Blogosphere: an algorithm free blog post aggregator

6 April 2026

The new (to me at least) aggregator of blog posts aptly and cleverly titled Blogosphere, is the creation of engineer and writer Ramkarthik Krishnamurthy:

But it’s really about something bigger: rebuilding a thriving community of independent writers and thinkers who share their thoughts freely, without waiting for an algorithm to decide who gets to see them.

A list of recent blog posts can also be viewed in a more simple text style format. In addition, both listings of posts have their own RSS feeds.

Blogosphere joins other fine IndieWeb/SmallWeb blog post aggregators including Blogs Are Back, Blogroll Club, Blogroll, Feedle, powRSS, Oceania Web Atlas, and ooh.directory, to name but a few.

Font Awesome cans renaming plans for Eleventy static site generator

17 March 2026

Proposals were afoot to rename Eleventy — often styled 11ty — a blog publishing platform favoured by some Indie/Small Web bloggers, as Build Awesome.

The awesome part of 11ty’s would-be new name derives from Font Awesome, producers of a wide range of icons website publishers can make use of. I’ve used their icons in the past, in place of the text menu items presently in the animated colour bar above the title of this post.

11ty was acquired by Font Awesome in September 2024.

To accompany the renaming, a Kickstarter campaign was, from what I can tell, launched to fund development of a more commercial “website builder” version of 11ty, while the original blog publishing platform would remain free to use.

But both the fund raiser, and renaming plans, have been paused after Font Awesome claimed only a handful of emails promoting the Kickstarter campaign had reached intended recipients.

A backlash by 11ty publishers against the renaming proposal however seems the more likely reason.

Even though 11ty creator Zach Leatherman joined Font Awesome at the time of the acquisition, the company appears to have completely misunderstood the veneration in which the blogging platform, as 11ty, is held by publishers. Why even consider changing the name of such a highly regarded product in the first place, and worse still contemplate something like Build Awesome?

A day in the life of a world without an internet

1 March 2026

Libraries, letters, street magazines, and face-to-face social networking.

This is how I saw a world without the internet sixteen years ago.

Most very serious.

New AI tool intends to streamline using WordPress.com blogs

25 February 2026

The new tool will look after some aspects of the design and maintenance of a WordPress.com blog.

As I understand it, the AI assistant will not write content, though it can “edit and refine” posts if asked. The assistant however can create custom images upon prompt. Anything you like — within reason — by the sounds of things.

Many of the bloggers I read dislike using AI in their actual writing, but may make limited use of the technology for research, or, say, for editing their work. I don’t do that myself (though maybe I should for editing, fixing typos, etc.), but think that’s a choice for the individual to make.

I see an upside to the new WordPress.com feature though. An AI assistant might encourage a few more people to take up blogging, given it takes care of what is considered by some to be the more technical parts of the process.

Editing the appearance of a theme, for example, which some people probably find daunting. The assistant won’t quite put WordPress.com blogs on an equal footing with social media platforms, in terms of ease of use, but it might be seen as step in the right direction.

So long as the AI assistant limits its activities to design and maintenance functions, and does not expand into composing posts, all should be well…

The highs and lows of publishing contributor dependent websites

21 January 2026

Manuel Moreale writing about People and Blogs, where he features regular interviews with bloggers:

It sucks because, since day one, I tried to find a good balance between keeping the series running smoothly and not letting guests wait for months and months to get their interview published. But I’m at the point where I can no longer do that. More than a few times, I found myself with the queue completely empty while waiting for dozens of people to get back to me. Every time someone came through in the end, and the series kept marching on week after week, but let me tell you: it’s not fun.

For a few years, between 2005 and 2007, I published a website about the creative and artistic work and projects of Australians, called OnVoiceOver (Internet Archive link). The name was a geeky word play on OnMouseOver, an old JavaScript event handler.

But OnVoiceOver, or OVO as I’d call it, was not an interview series like People and Blogs. Interviews with well known web people were already common circa 2005, and I wanted to try a different approach. So instead of posting interviews with people, I wrote an article about their work.

OVO also sported an ISSN, or International Standard Serial Number, on account of its (intended) periodic publication schedule. I tried in vain to get an ISSN for disassociated, but was told blogs were not considered to be periodic publications. Oh, really?

OVO was (mostly) fun while it lasted. Some of the people I featured included Cameron Adams, who later co-found Canva, artist and writer Lang Leav, and artist Brad Eastman.

Long story short: I’d contact someone I wanted to profile (though sometimes people messaged me). After they agreed, I’d send them some questions, and use the answers, once received, to write the article. Once three articles were finished, I would then publish a new edition.

Like People and Blogs, OVO, despite the sole Australian focus, should have had sufficient fodder, content wise, to remain publishing indefinitely. After all, new and exciting ideas were coming along constantly. It’s not like there was nothing else to write about, after I posted the twenty-seventh, and final, article in August 2007.

But I was also in the situation where I was waiting on people, who had agreed to participate, some of whom I knew personally, to get back to me with their answers. On the other side of that, there were those who had returned answers, wondering when their feature would be posted.

I’d sometimes desperately trawl through news and forum posts of the likes of (erstwhile) Australian design portals, Australian Infront and Design is Kinky, to see if there was an idea I was able to quickly work with, so the next edition could go out. Perhaps my decision to post articles in groups of three was not so clever after all, and I should have gone with a single article format.

But I doubt that would have made much difference. I know everyone who participated was busy. They had jobs and careers to focus on. They had families to spend time with. When I’d follow up, I’d often receive messages to the effect of “oh yes, I keep saying to myself I must answer these questions as soon as possible”.

OVO quite likely had a less pronounced profile than People and Blogs, but it surprises me would-be participants are dragging their heels. A People and Blogs profile must be accompanied by a pleasing spike in traffic, and likely some new readers in the process.

In the end though, it wasn’t a few people not returning their answers to me that spelt the end of OVO. Migrating disassociated to WordPress, in mid 2007 was what did it. Somehow interest in the WordPress-ed version of disassociated skyrocketed, almost overnight, and visits increased ten-fold within a few months. This was, of course, the so-called golden-age of blogging.

My energy and focus was firmly there by that point. Eventually enough people returned answers allowing me to publish a final edition of OVO in August 2007, six months after the previous one. About two years later, OVO officially went into hiatus. The website remained online for quite a while, and in 2019 I finally relinquished OVO’s domain name.

Since my days of publishing OVO — and it did occur to me this was happening twenty years ago — I’m far more cautious about publishing what I call contributor dependent content. I try to do as much as possible here by myself, even though some of us like to think this is a collaborative medium.

I also seldom involve myself in other people’s projects, aware that my taking months to make a contribution, after saying I’d do so “in a few days”, is not helping matters.

But for the frustrations that come with operating People and Blogs, I remain hopeful the interviews will continue to be published for some long time to come yet.

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blogs, self publishing, trends

The more personal websites there are, the better the web will be

6 January 2026

A website to destroy all websites, by Henry Desroches.

Hand-coded, syndicated, and above all personal websites are exemplary: They let users of the internet to be autonomous, experiment, have ownership, learn, share, find god, find love, find purpose. Bespoke, endlessly tweaked, eternally redesigned, built-in-public, surprising UI and delightful UX. The personal website is a staunch undying answer to everything the corporate and industrial web has taken from us.

The website (to destroy all websites) in question is the personal website, because through personal websites, we build the web we want to have. If you only read one article about the present state of the web, make it this one.

Write more, about anything, on a personal website, not social media

2 January 2026

Fernando Borretti:

I will often find a blog post on Hacker News that really resonates. And when I go to check the rest of the site there’s three other posts. And I think: I wish you’d write more! When I find someone whose writing I really connect with, I like to read everything they have written, or at least a tractable subset of their most interesting posts.

I’m the same.

There are probably quite a few people writing, or posting publicly, but much of that content ends up on social media, rather than a personal website or blog. Let’s do more to encourage independent online publishing on personal websites and blogs.

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blogs, self publishing, social media

Are you a ‘small i’ indie web, or ‘capital I’ IndieWeb, publisher?

30 December 2025

Chris Shaw, writing at uncountable thoughts:

The IndieWeb is, as far as I can tell, a community of people who advocate certain digital principles and support each other in working towards those. The most famous principle is Publish (on your) Own Site, Syndicate Elsewhere. There are a variety of initiatives such as the monthly blog carnival (which I have hosted in the past) and online/in-person meetups.

The indie web, on the other hand, is a (very) much larger universe of websites run by individuals who wish to express their independent creativity.

You can, as I am, be an indie web publisher, without being an IndieWeb publisher.

Many personal websites and blogs pre-date the IndieWeb movement, sometimes by well over a decade, but align with some IndieWeb principles. I am definitely in that category, and henceforth shall refer to myself as a ‘small i’ indie web publisher.

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