Coffee happy hour, discount prices for early bird customers

31 July 2024

Coffee happy hours at cafes? This is the first I’ve heard of the idea, but I like it. A growing number of Australian cafes are offering coffees priced at about three dollars a cup, for a couple of hours daily. This compared to the current average cost of about five dollars.

Cafe owners concede happy-hour prices are not making them a whole lot of money, but are hoping the deal will bring in a few new customers.

It’s a smart move, given coffee shop owners are not only competing with numerous other operators, but cheaply priced machine brewed coffee, priced at about two dollars a cup. Coffee making machines are common at service/petrol stations, and convenience stores, and the resulting brew is sometimes not bad. All the more so when there are no cafes to be found.

Their coffee and donut combination deals can also be hard to look passed as well…