Apple said to be reducing production of Vision Pro headset

25 October 2024

Hartley Charlton, writing for Mac Rumours:

Citing multiple people “directly involved” in making components for the headset, the report says that the scaling back of production began in the early summer.

My take here is people thought Vision Pro was going to be the next WOW Apple product, and units would fly off the shelves, as they (eventually) did with the iPhone. But Vision Pro, based on pricing alone (leaving aside lack of content, and use thereof potentially being socially isolating), was always only going to appeal to a relatively small group of consumers.

Of course, there’s nothing yet official from Apple, as I type, so the news remains unsubstantiated, even though word of the production cuts have been widely reported.