Eight out of ten coffee drinkers prefer instant over drip

21 October 2025

In blind taste tests conducted on eighty-four people, American researchers discovered nearly eight in ten study participants preferred instant coffee over drip coffee. The findings have, needless to say, astonished some coffee aficionados.

But I’m not sure the news is that surprising. I tried for a while to get into drip coffee, but struggled. I’m no fan of instant either, but when it comes to coffee, I think my preference is for something with a little texture, a little froth.

Probably not real coffee to those who like drip brews though, but to each their own, of course.