Hello, Bookstore a documentary by A.b. Zax

30 April 2022

The COVID-19 pandemic was a challenging time for many people, particularly small businesses. Brick and mortar retailers, independent bookshops among them, struggled with lockdowns that kept customers away. Numerous operations were threatened with closure, and not all survived.

Hello, Bookstore, trailer, a documentary by American filmmaker A.b. Zax, looks at the impact of the pandemic on The Bookstore, in Lenox, a town in the American state of Massachusetts, which has been owned by Matthew Tannenbaum for over forty years.

In the shadow of the pandemic, a small town rallies to protect a beloved local bookstore in its hour of need. A landmark in Lenox, Massachusetts, The Bookstore is a magical, beatnik gem thanks to its owner, Matt Tannenbaum, whose passion for stories runs deep. Presiding at The Bookstore for over forty years, Matt is a true bard of the Berkshires and his shop is the kind of place to get lost in. This intimate portrait of The Bookstore and the family at its heart offers a journey through good times, hard times and the stories hidden on the shelves.

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