Matildas social media followings skyrocket during World Cup

24 August 2023

Many members of the Australian women’s football team saw their social media followings jump exponentially as a result of the recent 2023 Women’s World Cup, according to data compiled by Australian football news and information portal Keepup.

Mary Fowler’s Instagram (IG) follower count soared by nearly 470% to — as of time of writing — about 281,000. Caitlin Foorde meanwhile saw her IG followers increase by 153% to about 208,000, while team captain Sam Kerr’s count doubled to over one and half million people.