Mark Zuckerberg will exist as the forever Meta CEO as an AI clone

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Mark Zuckerberg will exist as the forever Meta CEO as an AI clone

15 April 2026

Claudia Efemini writing for The Guardian:

The AI clone of Zuckerberg, Meta’s founder and chief executive, is being trained on his mannerisms and tone as well as his public statements and thoughts on company strategy.

Ostensibly Zuckerberg’s AI clone will allow tens-of-thousands of Meta employees “access” to their CEO, someone whom they never see in person, no matter how long their tenure at the company.

Of course employees won’t actually be interacting with Zuckerberg, something anyone “connecting” with the ai-CEO (does that seem like a good title for such an entity?) will be acutely aware of.

I doubt it’s Zuckerberg’s intention to remain CEO of Meta after his death by way of an AI clone — ignoring for a moment the legalities of such a premise — but the technology Meta is developing has the potential to make the scenario a possibility.

Britons social media use declines, but not because they now write blogs

6 April 2026

Data compiled by Ofcom, being the Office of Communications, Britain’s communications regulator, says 49% of adult social media users now post content, compared to 61% in 2024.

The slow down in publishing content cannot, however, be attributed to an IndieWeb/SmallWeb led switch-over to personal websites or blogs. Unfortunately.

Rather, British social media users are concerned old, long forgotten, posts may surface in the future, potentially causing embarrassment, or hamper their employment prospects, should a recruiter view an old post in the wrong context.

US court finds Meta, Google, failed to warn users of the dangers of their platforms

27 March 2026

Jonathan Vanian, writing for CNBC:

Jurors ultimately ruled in favor of the plaintiff, who claimed that Meta and YouTube’s negligence played a “substantial factor” in causing mental health-related harms. Compensatory damages were assessed at $3 million, with Meta on the hook for 70% and YouTube the remaining 30%. Punitive damages amount to an additional $3 million, with $2.1 million to be paid by Meta and $900,000 by YouTube.

Meta — who all up have been fined just over five million dollars (American) — plans to appeal the judgement. Not on account of the speeding ticket size of the fine (for a company with Meta’s capitalisation that is), but because they “respectfully disagree” with the verdict.

A separate Wall Street Journal article (pay wall) suggested the Los Angeles court decision may trigger numerous legal claims against social media companies, potentially presenting them with an existential dilemma.

An existential dilemma? Can anyone else see these organisations going through some of self reckoning, and changing their ways? No, neither can I.

A day in the life of a world without an internet

1 March 2026

Libraries, letters, street magazines, and face-to-face social networking.

This is how I saw a world without the internet sixteen years ago.

Most very serious.

Adam Mosseri: the old, personal, Instagram feed is dead

5 January 2026

But that’s what Instagram’s (IG) owner wanted of course. Put another way, this means anyone using IG is expected to behave like an influencer, even if they only have a handful of followers.

The comment was made by Mosseri, Head of Meta owned IG, in a year-end presentation (Instagram link), a few days ago. That Mosseri didn’t label his thoughts Instagram Wrapped is a small mercy.

The IG leader also made the point that authenticity is becoming ever harder to gauge, on account of the proliferation of generative AI tools. It doesn’t matter that Meta is playing a part here, what’s important is ascertaining what content posted to IG is genuine, and what is AI generated.

This means more layers of verification, and not just for content, but users also. If that’s not for you, now’s a good time to jump ship. Provided you can establish a presence somewhere else.

But that’s not going to be most people. They have IG pages that their businesses and livelihoods depend upon, and have not realised just how, bit by bit, reliant they’ve become on the platform.

Users may have to pay to post links on Facebook pages. Time to get a website

22 December 2025

Ivan Mehta, writing for TechCrunch:

Over the last week, several users have spotted Meta’s test, which impacts link posting. Social media strategist Matt Navarra noted that users part of the test can only post two links unless they pay for a Meta Verified subscription, which starts from $14.99 per month.

The proposed regime will apply to those who use professional mode on the social network.

Like many website owners, I can post as many links as I want to here, without the need to pay a cent to Meta, or be “verified” by them.

X moves to head-off claim on ‘abandoned’ Twitter branding

20 December 2025

Sarah Perez, writing for TechCrunch:

Elon Musk’s X is updating its Terms of Service to indicate it still lays claim to the “Twitter” trademark. The move to add this detail to the company’s terms follows an announcement from a Virginia-based startup, which recently filed an application to trademark the term “Twitter.”

No surprises there. Anyone hoping to obtain the rights to the Twitter trademark must know they face an uphill struggle to do so.

X has abandoned the Twitter brand, Operation Bluebird wants to own it

13 December 2025

An American startup called Operation Bluebird is hoping to take ownership of the defunct Twitter name, the term “tweet”, and famous blue bird logo, and relaunch Twitter anew. Operation Bluebird’s backers believe the old micro-blogging service can be restored to its former glory, and revive the “town square” the old Twitter once, for a time, gave the web.

I like the idea, but how feasible is it? Just crazy enough that it might work?

While X no longer uses the Twitter branding, they would still own it, despite Operation Bluebird’s claims it has been “abandoned”. I somehow doubt the present owner, Elon Musk, of what was once Twitter, X, sees things that way though. He would expect to see a very generous offer, before even beginning to consider parting with the Twitter branding.

It will be a hard sell, or a hard buy. Twitter branding aside, Musk believed as the buyer of Twitter, he also owned the micro-blogging concept. When Threads launched in 2023, Musk threatened to sue Meta, claiming Threads was a copy of X. Little came of that, but it says a lot about Musk’s resolve.

Selling the Twitter branding to someone who wants to establish a direct competitor to X, doesn’t seem like the sort of thing anyone would do, let alone Musk. But Musk has given X its own, quite distinct, identity. Everyone knows who owns X, and what it is about. It almost seems there could be little confusion if a new version of Twitter were launched, so entrenched is X as a brand.

Musk bought Twitter three years ago, but it seems like a lifetime ago. X is X now. It is no longer the old Twitter. Still, Operation Bluebird must have some idea of what they’re up against. Yet they think there’s a chance of success, taking control of the Twitter branding, as fanciful as it might seem.

Still, I’ve requested my preferred username (you’ll never guess…), and would be keen to be involved in the new Twitter if it ever happened. Twitter, to me, seemed to be the ideal accompaniment to a blog. It was a great place to go and mingle with others with similar interests. Town square, indeed.

It was neither too much, nor too little.

To my mind, nothing else was needed. I once set up a Facebook page for disassociated, but could never get enthusiastic about it. Ditto the prospect of having presences on the likes of YouTube, Reddit, Instagram, Linkedin, and Pinterest. That was like five places too many to be spread across. Plus none of then were particularly relevant to a site like mine.

Despite having my fingers crossed for Operation Bluebird, I still can’t help feeling that the “Twitter moment” in general is gone, as exciting as bringing back the early Twitter is. It seems like the micro-blogging site was part of a web that no longer exists. While Mastodon and Bluesky are fine latter-day variants, they’re not what Twitter was.

So I wonder: could (new) Twitter, were it ever to eventuate, ever be what old Twitter was?

Verify the age of adult websites users via their device operating system

22 November 2025

A provider of adult video content — I’ll refrain from naming them, in the hope of stopping network content filters getting upset — is suggesting the age of their audience be verified through the operating system (OS) of their device. Note: the link is to a blog post by the provider, not to any NSFW content. I can’t speak for what happens if you start clicking other links on the page though.

More of these laws are coming, and the safety of our users is one of our biggest concerns. However, the best and most effective solution for protecting minors and adults alike is to identify users at the source: by their device, or account on the device, and allow access to age-restricted materials and websites based on that identification. This means users would only get verified once, through their operating system, not on each age-restricted site. This dramatically reduces privacy risks and creates a very simple process for regulators to enforce.

The idea certainly makes sense, and would save having to go through a separate age verification process on every website, social network, and other online service that requires it.

To date though I don’t recall ever supplying any of the OS’s I use with my date of birth, let alone verifying that information. It seems to me to make age verification possible this way might require some OS suppliers to make changes to allow this.

Update: on checking, I see my date of birth details are entered into my smartphone’s OS, iOS. I expect those details were verified when I obtained my first iPhone, as I needed to present photo identification on signing up with my then phone company.

Assume then my age is verified as far as my smartphone goes. As for my computer OS, Linux Mint, I’m pretty sure I didn’t supply any such info. Couldn’t even be certain I entered my full name. This I will need to check on.

Meta to phase out Share to, Like on, Facebook social plugins

12 November 2025

Anna Washenko, writing for Engadget:

The company’s official line is that the plugins “reflect an earlier era of web development, and their usage has naturally declined as the digital landscape has evolved.” But Facebook also plays a much smaller role in the broader Meta business operation than it once did, and anecdotally, it’s less common to see sites running only integrations with a single social network.

Share to social media buttons were a feature on disassociated for a while, back in the day. It wasn’t easy to gauge exactly how many people used them, but I could see they didn’t go untouched.

I only deployed the Share option, rather than Like, as I thought the sharing of posts was of more value. I wasn’t a fan of the buttons that shipped with the plugin — way too much branding for my liking — and preferred to integrate icons I crafted myself, or, for a time, text only share links. I also had a share to (then) Twitter option.

While remnants of the early web continue to whittle away, the demise of the Facebook social plugins could hardly be seen as contributing to this “evolution” of the digital landscape. Thankfully.

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