Microsoft to pay some publishers for content used by AI agents

27 September 2025

Microsoft is reportedly discussing with select US publishers a pilot program for its so-called Publisher Content Marketplace, a system that pays publishers for their content when it gets used by AI products, starting with its own Copilot assistant.

It’s a step in the right direction, but a lot hangs on the word select. The suggestion here is the majority of publishers, particularly smaller ones, including bloggers, will be excluded. Even if their content has been scrapped, and is being used in AI products.