Paper books give Gen Z much needed screen free time

19 March 2023

Generation Z, being people born between 1997 and 2015, prefer to read paper books rather than electronic ones, according to World Economic Forum data. A break from eye-straining smartphone screens, a desire to support local bricks and mortar book stores, and the smell of newly published paper books, are among reasons they cite for the preference.

Book sales in the US and the UK have boomed in the past two years, the management consultancy McKinsey found. Sales in the US hit a record of more than 843 million units in 2021, while last year had the second-highest number sales, at almost 789 million. This increasing popularity was partly because of Gen Z and its social-media trends, including the hashtag #BookTok on TikTok, McKinsey said.