Starbucks turns its fortunes around in Australia

29 April 2025

American coffee chain, Starbucks, is enjoying a surge in popularity in some parts of Australia.

Starbucks, put simply, had to stop chasing the mainstream market — metropolitan city coffee purveyors who savoured the neighbourhood cafe experience.

This is a far cry from their Australian nadir in 2008. To continue the good run though, they’ll need to retain the cafe-style business model, where customers can sit down and socialise. This rather than converting shops into glorified fast food collection points, apparently the norm in North America.