Substack, no alternative to independent websites and blogs

25 November 2024

Online publishing platform Substack, founded in 2017, was all anyone could talk about by 2022. Writers were scrambling to jump on the bandwagon, having heard tales of six-figure revenues being earned by some publishers. Even though we’ve heard those sorts of stories before. I even joined up myself, to see what the fuss was about.

But as someone who’s had their own web presence for decades, I couldn’t see the appeal of incorporating my brand into someone else’s. I think I only ever published one short article there.

But I’d already been hearing Substack appeared to permit the proliferation of misinformation, conspiracy theorists, and far-right ideologies, and was taking no action against the publishers of such content. I have no interest whatsoever in reading that sort of material, but it makes me wonder. Should content some people find objectionable actually be deleted by the administrators of a publishing platform like Substack? And then: how do we define what is acceptable, and what’s not?

For me, hate-speech and anything inciting violence or lawlessness, is unacceptable. Other topics, such as misinformation, and conspiracy theories, may be a little harder to quantify. During the COVID-19 lockdowns, almost everyone I knew complied with stay-at-home orders, and vaccine mandates. However there were some, neighbours, and others I’d see regularly, who hitherto seemed to be no different than me, convinced COVID-19 was a hoax, and the vaccines posed a serious threat.

I’d tell these people I disagreed with what they thought, but their resolve was unstinting. They believed absolutely in what they thought. They were wrong in my eyes, their views plain dangerous to say the least, but this is a democracy, and, like it or lump it, we’re all entitled to our opinion. No doubt, some of these people, would, if they read my blog, object to some of the content I publish here. But does that, of itself, constitute grounds for having it (somehow) forcibly removed?

But back to Substack. American blogger and entrepreneur Anil Dash, for one, believes the platform was created to give voice to extremists:

Substack is, just as a reminder, a political project made by extremists with a goal of normalizing a radical, hateful agenda by co-opting well-intentioned creators’ work in service of cross-promoting attacks on the vulnerable. You don’t have to take my word for it; Substack’s CEO explicitly said they won’t ban someone who is explicitly spouting hate, and when confronted with the rampant white supremacist propaganda that they are profiting from on their site, they took down… four of the Nazis. Four.

John Gruber, writing at Daring Fireball, however counters with the idea that Substack is simply an open-for-all publishing platform:

I know quite a few people whose opinions I admire who feel the same way as Dash here. I’ll disagree. I think Substack sees itself as a publishing tool and platform. They’re not here to promote any particular side. It makes no more sense for them to refuse to publish someone for being too right-wing than it would for WordPress or Medium or, say, GitHub or YouTube. Substack, I think, sees itself like that.

Despite my indifference to Substack, this is largely how I see things as well. I’ve read numerous articles published on Substack, which are just always useful and informative. I’ve never encountered anything hateful, deliberately misleading, or conspiratorial, though obviously such content exists. As it would on self-hosted websites/blogs that are not part of any publishing platform.

Calls to have such content removed seem pointless, unless laws, defamation for instance, are contravened. Fighting fire with fire may be the only option. Writing in response, and criticising material that is hateful or misleading. Do so from your own, self-hosted, independent, website though. Do not allow any publishing platform to assimilate your brand, or your content.