Triple J losing radio listeners en masse says new radio survey
2 June 2022
Radio listeners have been abandoning the Australian Broadcasting Corporation in droves, according to the latest rating survey conducted by GfK. Youth radio station Triple J — incidentally about the only station I listen to, if I listen to radio at all — in particular has seen a tumble in popularity, with listeners aged 18 to 24 especially, tuning in elsewhere:
In the last survey, Triple J dipped 4.6 percentage points in the 18-24 demo, from 20 per cent to 15.4 per cent, but has seen that number almost half in this survey, dropping 7.4 percentage points for an 8.0 per cent share. This places Triple J behind Smooth FM (8.5 per cent, up 2 percentage points) and WSFM (8.3 per cent, up 2.9 percentage points) among younger listeners.
That’s an alarming set of numbers. While recent government funding cuts to the ABC have undoubtedly contributed to the fall off, I’m wondering what else might be at play.
For further reading on ABC audience numbers, Tim Burrows, formerly of Mumbrella, offers some deeper analysis of the latest radio survey findings.