What happens to American TikTok influencers if the app is banned?

26 April 2024

A few days ago the United States Congress passed a law stipulating that video-sharing social network TikTok either be sold by Chinese owned company ByteDance, or face being banned in America. It seems like drastic move, but American lawmakers have their reasons.

The proposal has been on the table for some time, and when I heard about it early last year, I wondered what might happen to the American TikTok influencers, many of whom make a living through their activities on the app. I guess we’re going to find out.

Apparently nearly half of the US population are TikTok members, and a reasonable number of them would be deriving some sort of income from it. But I doubt US TikTok influencers could launch a campaign to have the law overturned, by encouraging voter turnout for a particular political party.

The law had strong bi-partisan support from both the Democrat and Republican parties, so the outcome of upcoming elections in the US would probably make no difference. From the point of view (I should say POV) of American TikTok members who livelihoods depend on the app, I hope a buyer favourable to the US government comes along, if that means TikTok continues operating in America.


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