Threads to allow extra long posts, does this really mean blogging is back?
9 September 2025
Jay Peters, writing for The Verge:
Meta is adding a new feature to let you add a bunch of extra text to Threads posts — no screenshots of text blocks required. Starting today, Meta is rolling out a tool that lets you attach up to 10,000 characters of text to Threads posts, giving you a way to build upon the 500-character text limit already available when making a post.
The feature will certainly appeal to people looking for a platform that allows them to publish blog-like posts with ease.
What really caught my eye though was the “blogging is back” byline appended to the Verge article. I’m not sure who would have written that, Peters, or an editor. Is blogging really back? Did blogging ever really go away? Is the Verge trying to suggest this new Threads feature will bring about a blogging resurgence? Surely the Verge, and their writers, are aware of Indie/Small/Open web?
Blogging has been back for sometime, if it even went away.
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blogs, self publishing, Small Web, social media, Threads
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Truth. Someone should tell that to the people who say you must write posts with at least one-thousand words (because it’s good for SEO).
Yes, I don’t use the socials for posting any long form content, that’s what this website is for 🙂 I was more thinking the revised content limits on Threads will suit people who don’t have a blog, and (for better or worse) use something like Threads instead.