Online freelance marketplace Fiverr aspires to be an ‘AI-first’ company

20 September 2025

Fiverr plans to layoff one third of its workforce in a bid to become an AI-first enterprise, says CEO Micha Kaufman. By swapping out people for AI technologies, the company will become leaner and faster, according to Kaufman. Time will tell.

As of late last year, Fiverr employed some seven-hundred-and-sixty people, meaning about two-hundred-and-fifty jobs are on the line. Kaufman flagged the move earlier this year, when he warned AI was coming for everyone’s jobs, including his.