Adobe Creative Suite transitions, both subtle and not so subtle

18 November 2003

For years Adobe have been sending me invitations to a variety of seminars, conferences, and product launches. And last week I finally decided to RSVP yes, and go along to the Australian launch of something called Adobe Creative Suite, held in Sydney.

Creative Suite is a collection of Adobe products rolled into one package, and includes new versions of Photoshop, Illustrator, Go Live, and In Design. Part of the reason, we were told, in bringing these products together as one package is to reduce confusion as to which versions of Adobe’s software products are compatible with each other.

To demonstrate the features and advantages of the new suite, two of the product developers acted out a nice little role-play, mimicking designers in a studio, working on a project to a tight deadline. Their work, on their computers was, meanwhile, projected onto a screen above the stage.

All rather cosy, fun, and informative, and topped off with a nice smattering of gags and one liners. For all the great choreography though, it was the ending of the playact that let the production down. The two actors decided, almost arbitrarily it seemed, that the “show” was over, and with no transition at all, one of them was suddenly hauling a lectern across the stage, so he could declare that segment of proceedings closed.

Then again, maybe I blinked and missed something. And another thing, what’s the fixation with Hawaiian shirts? Why do they seem to be regarded as an enduring statement of retro non conformist zaniness? From theme parties, to casual wear on office mufti days, the Hawaiian shirt seems to constitute the continual butt of a never ending joke.

I only mention this because the Adobe road show crew were wearing them, (er, so we would know who they were) but isn’t it time we did things another way? Nothing against Hawaii, or Hawaiian shirts either, of course, but surely, say, black t-shirts, with the Adobe logo, and, say, the word “staff” emblazoned upon them would work just as well?

Originally published Tuesday 18 November 2003, with subsequent revisions, updates to lapsed URLs, etc.