Apple Intelligence, merely smoke and mirrors?

15 March 2025

John Gruber, writing at Daring Fireball:

What Apple showed regarding the upcoming “personalized Siri” at WWDC was not a demo. It was a concept video. Concept videos are bullshit, and a sign of a company in disarray, if not crisis. The Apple that commissioned the futuristic “Knowledge Navigator” concept video in 1987 was the Apple that was on a course to near-bankruptcy a decade later. Modern Apple — the post-NeXT-reunification Apple of the last quarter century — does not publish concept videos. They only demonstrate actual working products and features.

This is heavy duty.

Apple’s AI offering, Apple Intelligence, isn’t even artificial, it is very much non-existent.

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