Australians prefer physical books says Amazon Kindle research

25 January 2023

Amazon Kindle recently quizzed just over one thousand Australians about their reading habits. Here are some of the findings that caught my eye:

  • Almost half those surveyed read fewer than five books in the past twelve months
  • Meanwhile just over five percent said they’d read fifty or more books in the same time frame. That’s almost a book a week, maybe more, for some in that five percent band
  • Sixty-eight percent of respondents read physical books, compared to twenty-two percent who favoured electronic formats
  • Mystery, true crime, and romance, where among the most popular fiction genres. Sadly, poetry barely rated a mention. Literary fiction, apparently, was not assessed
  • About twenty-five percent of people said they read to experience escapism and alternate realities, while not quite forty percent read for relaxation
  • On the other hand, about one percent of respondents said they did not enjoy reading at all. Hmm, ok, I see.

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