Authors with profile can earn money publishing on Substack

24 October 2022

British author Tim Lott writes about starting a Substack page, and how the publishing platform can help writers generate income from their work. In Lott’s case it’s so far, so good:

What do my subscribers get in return for signing up? Anything I want to give them. I have total freedom. There are no editors or advertisers telling me what to do. Independence isn’t without its downsides. You have to learn to sell yourself, you have to understand how online media works and you have to be self-disciplined and dedicated. No editors, no agents, no marketing department. You’re on your own. But we novelists know how to be on our own. Now we have the chance to be multi-media publishers as well.

Profile is key here. Anyone with sufficient followers on the platform of their choosing can make money. While there are plenty of people doing well on Instagram or TikTok, they are what I call visual mediums. But they’re not the best for writing, especially long form writing, as they do not function so well as blogging platforms. Substack then may be the solution writers are looking for.


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