Book publisher Simon & Schuster says no to celebrity blurbs

17 February 2025

[] soon we may not see so many of these author blurbs — Sean Manning, publisher of Simon & Schuster’s flagship imprint in the US, has written an essay for Publishers Weekly explaining that as of this year he will “no longer require authors to obtain blurbs for their books”.

A celebrity blurb is where a well known author offers some brief praise for the work of a new, or not so well known, writer. Examples could be something like: “a veritable page-turner”, or “a forceful new talent”. But it’s not always clear whether the author offering the endorsement has even read the book in question. That’s one reason why I take a dim view of celebrity blurbs.

I’m more interested in a novel’s synopsis, and then — where possible — seeking out some consensus as to whether the book is good or bad, through a website like Hardcover. After all, life is too short to spend reading novels you might not like.

But what surprises, and irks me, is that blurb is an official book publishing term. It sounds like a colloquialism, which it very much is, but it seems like a word people use because they don’t know the correct term to use. Sarney is a colloquialism, but sandwich is what is meant.

Wikipedia defines a blurb as a “a short promotional piece“, and celebrity endorsements aside, are usually more a short, yet enticing, summary of a novel. Here is the publisher’s blurb for Christian White’s most recent novel, The Ledge, which I wrote about last week:

When human remains are discovered in a forest, police are baffled, the locals are shocked and one group of old friends starts to panic. Their long-held secret is about to be uncovered. It all began in 1999 when sixteen-year-old Aaron ran away from home, drawing his friends into an unforeseeable chain of events that no one escaped from unscathed. In The Ledge, past and present run breathlessly parallel, leading to a climax that will change everything you thought you knew. This is a mind-bending new novel from the master of the unexpected.

That’s more like a synopsis, or even a summary, albeit with a promotional bent. Films are marketed with a similar sort of write-up, but synopsis is usually the go-to term, even though people sometimes call them blurbs. But blurb sounds like the sort of word I might otherwise be, maybe with some trepidation, looking up on Urban Dictionary.

Henceforth, I shall do away with the blubbery blurb, and go with synopsis or summary.