Friction-maxxing, a buzzword to restore balance to your life force

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Friction-maxxing, a buzzword to restore balance to your life force

24 April 2026

Canadian author and researcher Kathryn Jezer-Morton documented friction-maxxing in an article (paywalled) for The Cut, in January this year. Weeks later, a Wikipedia page was published about the phenomenon. Is that, then, why friction-maxxing is now referred to as a cultural trend?

For the uninitiated, Wikipedia defines friction-maxxing thusly:

Friction-maxxing is the practice of intentionally choosing less convenient options in daily life to build tolerance for discomfort, resist technology-driven ease, and preserve what proponents describe as meaningful human experiences.

I’ve been seeing references to plain old friction, chiefly across the blogosphere, well before January though. Bloggers using the term in their writing were suggesting there ideally/always needed to be a certain difficulty in what we do, whatever that is. This because we’ve somehow come to expect everything we do to be simple and effortless.

I probably live relatively straightforwardly. I work, then I don’t work. I don’t run marathons, climb mountains, or cross oceans in a sail boat. It seems to me if you want more friction in your life, those sorts of activities make a good start. Friction-maxxing, on the other hand, suggests relying less on automated and algorithm-powered goods and services. And AI.

Instead of ordering food delivery, you should prepare the meal yourself. Rather than dictate notes, or type into a notes apps, you should hand write them on paper. Instead of setting up meetings on video calls, you should arrange a face-to-face gathering. Instead of texting or emailing, you should call, and speak to someone, or meet in person. Frightening, no?

For my part, maybe I should, for instance, see movies at the cinema, not stream them in the frictionless comfort of our home. I’ll let you know how that goes.

The big tech companies and social media platforms tell us “boredom, social awkwardness, and effortful thinking”, among other things, are problems to be eliminated. And now that they have been, so we’re told, friction-maxxing is required to make life trickier again. To restore the balance.

Talking of social media though, to instantly increase friction, reduce, or dispense with social media, set up a personal website, and start blogging. That’ll be a source of friction for months.

But in a world where public transport doesn’t run to timetable, traffic gets gridlocked, computers freeze, websites fail to load, phones find themselves in an area with no reception, the coffee grinder at the cafe breaks just as you arrive, you’re caught out by off-app, non-forecast rain in an open, unsheltered space, who needs to be creating friction?

But none of this is really friction, it’s simply life. Annoyances we must deal with. But it keeps us on our toes, and alive. I’m not then convinced by this… cultural trend.

It seems to me embracing friction-maxxing is an attempt to conceal some other, possibly deeper malady. It’s a smoke screen. A marketing term even. Friction-maxxing is akin to putting a band-aid, not on a small cut or scratch, but something far more serious. Something that likely requires proper diagnosis and treatment. If something’s wrong, distractions are not an ideal solution.

Em dashes mean AI wrote for you, am dashes mean you did the writing

22 April 2026

If you subscribe to the notion that the presence of em dashes (—) in a body of text means — in the AI age — the piece must have been composed by an AI agent, you could consider using am dashes instead. Yes, that’s right: an am dash, as opposed to an em dash.

The am dash looks a little like a tilde (~) but with a slightly longer, flat mid horizontal section, between the curly ends. Its creators are calling the am dash a punctuation mark — don’t things likes need to be ratified first? — and, in addition, claim it is unusable by AI.

The am dash may be unusable by AI agents at the moment, but as we’ve seen, AI learns quickly, and copies even faster. If you want to use the am dash in your writing, you’ll need to download one of two typefaces, which the new punctuation mark is inherent to.

By the way, I’m not being flippant when I suggest the am dash needs official recognition as a punctuation mark. I say so, because it seems to me readers unfamiliar with the am dash might think it’s an error, a typo. Maybe even an AI agent attempting to render an em dash, but botching it.

Talk the talk but cannot circle back and walk the walk

26 March 2026

Researchers at New York’s Cornell University have devised something called the Corporate Bullshit Receptivity Scale. Long story short, the scale measures how convincing corporate jargon and buzzwords are. Offending terms include actualise, adaptive coherence, credentialing, pressure-test, and the particularly loathsome align, when agree would do.

A high score on the scale, meaning someone cannot hear enough of this… language, suggests they may not be the sharpest knife in the drawer:

People who scored higher on the Corporate Bullshit Receptivity Scale tended to perform worse on tests measuring analytical thinking, cognitive reflection, and fluid intelligence. They also made poorer judgments in workplace decision-making scenarios designed to mimic common business problems.

That’s a conclusion that will come as no surprise to anyone in this corner of the web.

If like me though, you struggle to comprehend corporate speak, much less talk or write the lingo, this translator compiled by Kagi will help should you, for whatever reason, need to talk the talk.

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humour, language, trends

Rage bait named word of 2025 by Oxford University Press

8 December 2025

The term has been in use since 2002, and originally expressed a driver’s frustration towards another driver, who had indicated they wished to overtake them, by flashing their car headlights. Certain types of web content have seen the term’s context change somewhat:

Rage bait is defined as “online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content”.

Rage bait of the frustrating variety can often be found on Threads, where posts typically say something like: “what’s just happened?”, or “I’m so over this”, without a shred of context. This leaves people to ask “what’s just happened where?”, or “you’re so over what?”

The posts might be senseless, but they get the engagement.

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language, social media, trends

AI slop named word of 2025 by Macquarie Dictionary

29 November 2025

The Australian dictionary’s word of the year committee were scathing, to say the least, of their pick:

We understand now in 2025 what we mean by slop — AI generated slop, which lacks meaningful content or use. While in recent years we’ve learnt to become search engineers to find meaningful information, we now need to become prompt engineers in order to wade through the AI slop. Slop in this sense will be a robust addition to English for years to come. The question is, are the people ingesting and regurgitating this content soon to be called AI sloppers?

I’d hoped Macquarie Dictionary would make IndieWeb their word for 2025. Enshittification, by the way, was the 2024 word of the year.

ChatGPT to remove em-dashes from AI generated output if asked

17 November 2025

OpenAI CEO Sam Altman, posting on X:

If you tell ChatGPT not to use em-dashes in your custom instructions, it finally does what it’s supposed to do!

It finally does what it’s supposed to do.

Am I to think AI agents were not supposed to include em-dashes in their input (and here I go) — unless said use was grammatically correct — all along? Were agents initially supplied a list of punctuation marks and told they could be used as they saw fit?

In other words, quite indiscriminately?

How unfortunate to think poor training of agents in the correct use of em-dashes, and Oxford commas, has lead to the perception that any text containing them is AI generated.

Here’s hoping other AI companies follow ChatGPT’s lead, and the rest of us can resume using em-dashes, and other maligned punctuation marks, as intended.

Two numerals, six seven, are the dictonary.com word of 2025

11 November 2025

67 has been named word of the year by dictionary.com:

If you’re the parent of a school-aged child, you might be feeling a familiar vexation at the sight of these two formerly innocuous numerals. If you’re a member of Gen Alpha, however, maybe you’re smirking at the thought of adults once again struggling to make sense of your notoriously slippery slang. And if it’s a surprise to you that 67 (pronounced “six-seven”) is somehow newsworthy, don’t worry, because we’re all still trying to figure out exactly what it means.

I’m all for it. I use the phrase constantly. I say six, seven, then pause. I resume by adding, eight, nine, ten. That way people think it’s an anger management technique.

Blogging and anger management goes hand-in-hand after all.

I would prefer it if 67 were styled six-seven though, so that it looks like an actual word. But then again I think presenting numerals as a word is part of the point of using the term in the first place.

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language, trends

We must not let AI agents scare us off using em dashes in our writing

11 September 2025

Michael Bassili:

I really miss using em dashes in my writing. Ever since content creators started using ChatGPT to help (or supplement) their writing, em dashes have become indicators of AI use.

Something is really wrong — seriously — when people feel they have to stop using certain punctuation marks for fear of their work being considered to be generated by an AI agent.

I’m a prolific user of em dashes — as I’ve said before — and have no intention of doing away with them just because AI agents have the good sense to include em dashes in their output.

Enshittification, word of 2024, a book by Cory Doctorow 2025

11 August 2025

Enshittification: Why Everything Suddenly Got Worse and What To Do About It, by Canadian-British blogger, journalist, and author Cory Doctorow, will be published in October 2025.

Doctorow coined the word enshittification in 2022. Long story short, the neologism describes how online platforms go from being useful to useless, on account of the greed of their owners.

Facebook and Instagram are good examples of enshittification at work. Once both social networks were populated by content created by members. As time has passed though, much of what appears on these platforms is effectively advertising.

Enshittification was named the 2024 word of the year by Australia’s Macquarie Dictionary.

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books, language, trends

Move over Oxford commas, em dashes a tell tale sign of AI use

23 April 2025

Another punctuation mark I’ve been a long time user of — the em dash — is apparently synonymous with text created by AI chat bots. Marvellous. You can see two instances of em dashes in the first sentence of this post. Last October I learned the presence of Oxford commas hinted at the use of AI to generate written work. If that is indeed the case, at least AI, by choosing to use the venerable punctuation mark, is showing its intelligence.

Even if that, as an Oxford comma fanboi, makes me look bad.

But back to em dashes — which you’ve probably noticed I apply incorrectly here, by placing a space between it and a word, instead of joining them up like this—the observation em dashes were indicative of AI’s presence, was made by LinkedIn influencers. LinkedIn influencers? Are they even a thing? According to these influencers however, the presence of em dashes can only mean text they feature in was generated by an AI technology.

Real people, it seems, use hyphens instead. How bizarre. Hyphens, of course, serve a completely different purpose. They are used to join words together. Em dashes are used to add a different, but possibly related, idea to a sentence. Why on Earth then use a hyphen in place of an em dash? But the LinkedIn influencers may be onto something. On most keyboards, the hyphen shares a key with the underscore symbol. In my experience though, there is no dedicated em dash button.

On my writing app, called Writer, I need to type in two colons, with three (oh, the irony) hyphens — or minus signs — in the middle, like this: :- – -: to render an em dash. Other word processors might allow this by, say, pressing the ALT key and entering a sequence of numbers, or trying the Insert, Special Character command, in the app’s menu bar. The point here though is hyphens are a little easier for a person to add, than are em dashes.

Therefore, the only possible conclusion that can be reached, by LinkedIn influencers I grant you, is that em dashes could only be the work of an AI app, never a lazy human. Certainly not one who won’t tap out a few extra key strokes, or copy and paste an em dash that may be elsewhere on the same document. But I doubt any of these thoughts crossed the minds of the LinkedIn influencers.

They were probably trying to chase down their next this-idea-might-go-viral post. If only creating viral content were as simple as selecting some random punctuation mark, and making up some absurd claim about it.

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