Could AI technologies be the end of writers and bloggers?

5 December 2022

For a long time it was believed the inevitable rise of automation technologies would bring about the end of repetitive and labour intensive jobs. Warehouse workers, drivers, and filing clerks would need to re-skill if they weren’t to be left unemployed.

But as digital and AI technologies evolved, the threat of being usurped by a computer moved up the ranks. An article published in The Economist in January 2014 (I couldn’t find an author credit, surely a machine didn’t write it?), warned that white collar professions such as accountants and doctors were also at risk:

Computers can already detect intruders in a closed-circuit camera picture more reliably than a human can. By comparing reams of financial or biometric data, they can often diagnose fraud or illness more accurately than any number of accountants or doctors.

Creatives meanwhile, writers and artists among them, always felt immune from these technologies. After all, how could a computer possibly produce an artwork, or write a book? Well, thanks to the likes of DALL·E and Jasper, we now know it’s possible. But creative output is not the limit of these technologies. They’re also capable of creative and problem solving… thought.

For instance, an application called Consensus, promises to seek answers, or consensus, to deceptively simple questions such as “is drinking coffee good or bad for my health?”, and potentially save hundreds, maybe more, of research hours. The app, once fully developed will be able to accurately scan multitudes of research papers on a particular topic, and deliver a pithy yet informative, summary in response to the query, says Derek Thompson, writing for The Atlantic:

Consensus is part of a constellation of generative AI start-ups that promise to automate an array of tasks we’ve historically considered for humans only: reading, writing, summarizing, drawing, painting, image editing, audio editing, music writing, video-game designing, blueprinting, and more. Following my conversation with the Consensus founders, I felt thrilled by the technology’s potential, fascinated by the possibility that we could train computers to be extensions of our own mind, and a bit overcome by the scale of the implications.

I expect in time AI technologies will be able to research and write the papers apps like Consensus will scan. But while AI apps can create artworks and perhaps write novels, will they really be any better at being creative? Let’s take blog writing as an example. A lot of people blog, but how popular are all these bloggers? We know some are more widely read than others. Their writing might be seen by hundreds of thousands of people, while other bloggers struggle to attract a handful of readers.

Just because, then, a machine writes something, does that mean the work will automatically have a larger audience? Will they cause every last writer on Earth to throw in the towel, and give up? I’m not so sure. Certainly the AI writers will improve, learn as they go, hone their craft, but will that result in more readers than an article written by a person? Maybe. Maybe not. Human and AI bloggers could be evenly matched. Of course, AI blogging apps will be able to research and write articles a lot faster, and that will be an advantage.

They’ll be able to publish an article on a given topic far more quickly than I can, and that work may rank on the search engines and elsewhere before mine. And that will suit some readers, but not all. And then we come to the human side of the process. Will readers be able to interact with the AI blogging app, as they can with human bloggers, through say email or social media? More crucially though, depending on the topic at hand, will an AI blogging or writing app, have the same authority to write as a person?

Could, for instance, an AI app write about raising a family? This is something most people learn about the hard way, by living through it. How could an AI blogging app possibly claim to be better qualified than a person, through “personal experience”, in this regard? How could the app ever gain the crucial trust to write on some subjects? This I suspect remains to be seen. At their core, AI apps are capable of thinking like people. For better or worse. I dare say, unfortunately, they will find a way.