Create an AI version of yourself on Instagram to do who knows what

14 August 2024

Maybe back in 2006, I was in a discussion with then Australian web designer Jen Leheny, on the then forums of the Australian INfront, a design community we had helped establish in the late 1990’s, about WordPress. I was still using static HTML files to run disassociated, but was considering migrating to the then much in-trend CMS.

Jen said something like: “WordPress is working for me while I sleep.” I was sold. A short time later, I commenced the process of converting disassociated to WordPress.

Fast forward to 2024. A new tool by Meta, being trailed only in America at present, allows Instagram (IG) users to create an AI version of themselves. This… clone, will, says Alex Heath, writing for The Verge, allow IG users “to talk directly with humans in chat threads and respond to comments on their author’s account.”

This will, no doubt, allow harried IG users, influencers particularly, to do two things at once. Create more content. Network. Attend meetings. Take of the business side of their operation. They’ll also be able to sleep, soundly I imagine, in the knowledge the AI version of themselves is working on their behalf, at the same time.

That sounds like the good news, the pluses, of the new technology. As to the downsides. Where do we begin? What, for instance, if an IG AI avatar suggests a follower do something inappropriate, or unlawful? What responsibility might the (human) IG account holder have in that event?

This comes back to what a lot of people see as the incorrect application of AI technologies, including American author Joanna Maciejewska, who would prefer AI did her housework, not her writing. Any IG AI “assistant” should have the same purpose. Shouldn’t the technology be working behind the scenes, rather than taking centre stage?