From woe to go Triple J ratings rebound in latest survey
26 August 2022
Last time I wrote about listener survey ratings for local and alternative music Australian radio station, Triple J, the news was not good for the broadcaster. Results of survey four for 2022, conducted between Sunday 22 May and Saturday 25 June, and released on Tuesday 5 July, showed a sharp fall in the number of people tuning in.
The findings of survey five though, where radio listeners were polled between Sunday 10 July and Saturday 13 August, revealed a jump in audience numbers, among Sydneysiders aged 18 to 24.
Australia’s national youth broadcaster Triple J has seen a noticeable bump in its key 18-24 demographic in the fifth radio survey of the year, after struggling with its core audience in Sydney for most of 2022. The latest survey has seen the broadcaster more than double its 18-24 audience share, leaping from 4.4 per cent to 9.6 per cent of all listeners in that age group.
Despite the overall increase of listeners in the 18-24 demographic, Triple J’s breakfast and morning shows saw a decrease in audience numbers.