Is the grass greener on the Bluesky side of the fence?

21 November 2024

Twitter-like microblogging social network Bluesky is having its moment in the sun. We’ve all seen the multiple headlines of late heralding the arrival of another several million new members, most of whom have migrated from Twitter.

The buzz is similar to that surrounding Mastodon about two years ago. Even if Mastodon’s decentralised structure confused many people. But it’s really not that puzzling. Ignore the decentralised talk — even though that sort of setup is probably a good thing — and just join.

If you’re in Australia, or want to interact in an Australian environment, and looking for somewhere you can discuss pretty much whatever you want (within reason) try Aus Social. For the most part, you’ll still be able to interact with people you know, even if they’re on a different instance (server).

I think if what has happened at Twitter has taught us anything, that’s not to keep your social network eggs in the same basket. Presently, I’m on three networks, Threads, Mastodon, and Bluesky. I’m hardly an active participant on any, but Mastodon is where I see the most response to something I post. Bluesky might be next, while I see the least amount on Threads, which to me, sometimes feels like a daytime soap opera.

But maintaining three social network pages isn’t particularly hard work, as I largely cross-post the same content across them all, as a write once, publish multiple times, strategy. There are apps, such as Croissant, that will do the same thing, if you’re prepared to pay a subscription.

The main reason I suggest having a presence on Mastodon, is because it’s decentralised and independent. No one can stage a complete buy-out, as they did with Twitter, because no one person, or entity, has total control. Every Mastodon instance, which makes up its decentralised network, is administered by different people. And anyone who feels so compelled, can setup their own instance, if they want to.

Bluesky, despite claiming to be decentralised, isn’t really, as Can Olcer explains. This puzzled me when I joined. I envisaged a sign-up process similar to Mastodon, where I had to find an instance I liked, and join through that.

Instead, I signed up at the Bluesky website, and that was it. There were no questions about whether I preferred to be on an Australian instance, a social instance, nothing. None of this is necessarily a problem though, but it does leave open the possibility that Bluesky, as a commercial, potentially profiting making entity, may one day follow in the footsteps of Twitter.