Independent bookshops, independent web, a tale of two cities

4 October 2024

Louis Menand, writing for The New Yorker. How familiar does this sound:

Between 1998 and 2020, more than half of the independent bookstores in the United States went out of business.

It was a similar story for personal websites and blogs, though definitely across different timeframes. Maybe from 2010 — later even — as social media began to dominate the web. Something else was dominating the book market though:

Even though books make up a relatively small fraction of Amazon’s sales, they constitute more than half of all book purchases in the United States. Amazon is responsible for more than half of all e-book sales, and it dominates self-publishing with its Kindle Direct platform.

After a time though, consumers began to yearn for the bookstore vibe again. A certain something was missing when buying literature online. Book buyers wanted a more personal experience, one that only brick and mortar bookshops could offer:

One is the obvious benefit of being able to fondle the product. Printed books have, inescapably, a tactile dimension. They want to be held. “Browsing” online is just not the same experience. For that, you need non-virtual books in a non-virtual space.

Then the movement started. Not IndieWeb though, rather IndieBookstores. The push was spearheaded by American author James Patterson:

When the pandemic started, Patterson launched a movement, #SaveIndieBookstores, to help such businesses survive. He pledged half a million dollars, and, with the support of the American Booksellers Association and the Book Industry Charitable Foundation, the campaign ended up raising $1,239,595 from more than eighteen hundred donors.

Maybe that’s where I’ll leave this independent bookshops to independent web analogy/allegory, and suggest you read (or listen to the audio of) Menand’s article in full. Save for this sobering sentence:

According to Kristen McLean, an industry analyst, two-thirds of the books released by the top-ten trade publishers sell fewer than a thousand copies, and less than four per cent sell more than twenty thousand.

It ain’t easy being a writer; making a living from writing. If independent bookshops can help authors realise a even few more sales of their work, then that can only be a good thing.