Jony Ive and Sam Altman announce collaboration in video lovefest

24 May 2025

Jony Ive, former Chief Design Officer at Apple, founded LoveFrom in 2019, when he left Apple, with Australian designer Marc Newson. In 2024, Ive established io, as a vehicle to move into the AI space.

A few days ago we learned Ive is joining forces with OpenAI founder Sam Altman, and io will merge with OpenAI. You take the last letter of OpenAI, pair it with the first, and you get io, right? The merger however sounds like the tech/design collaboration made in heaven.

No clues have been offered as to what can be expected of this coming together, other than an AI device of some sort. According to a Wired article published last September, it will be “a product that uses AI to create a computing experience that is less socially disruptive than the iPhone“.

If you haven’t see the video announcing Ive and Altman’s partnership, and have a spare nine minutes, take a look. What a beautiful tech bro bromance we have going on here.