Mark Zuckerberg says social media is no longer social media

30 April 2025

Kyle Chayka, writing for The New Yorker:

Facebook was where you might find out that your friend was dating someone new, or that someone had thrown a party without inviting you. In the course of the past decade, though, social media has come to resemble something more like regular media. It’s where we find promotional videos created by celebrities, pundits shouting responses to the news, aggregated clips from pop culture, a rising tide of AI-generated slop, and other content designed to be broadcast to the largest number of viewers possible.

In other words, social media is no longer social. The Facebook co-founder, and CEO, states what many of us have known for at least a decade. Zuckerberg’s comment was made a few weeks ago, during anti-trust proceedings led by the United States Federal Trade Commission, against Meta.