Meta AI, coming to your Instagram or Facebook page, like it or not

20 April 2024

Anyone checking into their Instagram or Facebook pages in the last few days, will have no doubt noticed the presence of Meta’s AI “assistant”, named, um, Meta AI.

Britney Nguyen, writing for Quartz:

The tech giant said on Thursday that it is bringing Meta AI to all of its platforms, including Facebook and Instagram, calling it “the most intelligent AI assistant you can use for free.” The AI assistant can be used in platform feeds, chats, and search. Meta also said the AI assistant is faster at generating high quality images, and can “change with every few letters typed,” so users can see it generating their image.


On the Instagram iPhone app (mine at least), the search bar-like assistant hovers at the top of the search page, partly blocking content it sits above. Annoying. No, hold that, not annoying. Since the “default” content displayed on the search page is Meta “suggested” (for want of a better word) content, based on what they think you want to see — which just about couldn’t be any further from the mark — the AI bar actually helps obscure some of this rubbish.

Accordingly, I’d be in favour of a full screen size AI assistant, blocking all the useless meme-like junk appearing there. That would be “the most intelligent AI assistant you can use for free.”


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