People also need a motive to start a personal website

15 November 2024

How do we make it easier for “everyone else,” the “normies,” all those “regular” folk who just want to get online, how do we reduce the friction required to get them to make their own little corners of the web? How do we make the #IndieWeb easier? How do we make the #WebRevival more convenient?

It’s the question of the times, and one I think about. Thing is, almost “everyone else” is comfortable with the ease of using a social media platform to get online. Set up an account. Find friends and follow them. Ask them to do the same. Start posting stuff. Sit back and enjoy the discussion that might accompany a post. No special knowledge required. Nothing else to worry about.

It’s just too easy. But the personal website space really seems reserved for people with a keen interest in creating their own presence online, because there are a few hurdles to entry. I could say — with my relatively low-tech website setup — “well, look at me. I don’t have that much technical knowledge, but see: I have a website, therefore so can you.” But that’s not really much help.

I wanted to have a personal website, and was motivated enough to figure what I needed to do, to make that happen. The problem is, I just don’t think there’s too many regular people, who are the same. Even if there are free-to-sign-up options, such as WordPress.com, or Neocities, open to them.

So, it’s not just ease of setup. Some sort of motive is needed. And motives have come along before. Fifteen to twenty years ago people left, right, and centre, were setting up blogs, motivated by the prospect of making money from them. Some bloggers boasted of “six-figure incomes.” It was enough to see complete novices figuring out content management systems, hosting, content production, and how to build an audience, all in the name of bringing in a dollar or million.

I don’t know what the prospects are like for website monetisation today. Sure, there’s people making some money from their blogs, but like fifteen-plus years ago, only a handful are earning enough to make a difference. Making money from a website may not then be the enticement we’re looking for.

If we are to lure more people away from social media, and encourage them to launch personal websites, presenting them with a motive is something that also needs to be considered.