Taylor Swift, Harry Styles, part of cassette tape revival, but why?

14 January 2023
Cassette tape, image by Ratfink1973

Image courtesy of Ratfink1973.

Taylor Swift and Harry Styles are among musicians to recently release material on… cassette. As in cassette tape, or compact cassette. But at least eighty percent of both performers’ target audience must be under the age of thirty-five. How many of these people would have even heard of cassettes, let alone have access to a cassette player?

Australian writer and radio presenter Richard Glover is on the money in saying cassettes, along with rotary dial telephones, VHS tapes, camera film, and typewriters, having had their day, belong in the past:

But not every piece of old technology was a boon. The typewriter, for instance, was a menace. The sliding carriage seemed designed to knock over any coffee cup momentarily perched on your desk, while vigorous typing would produce tiny portholes on the page every time you hit the “o” or the “p”.

Music in digital formats might have its naysayers — high compression, reduced quality — but it has eliminated the need to haul cumbersome players, speakers, and storage cabinets for all those cassettes, around with us. Call me a philistine, but I’ll take the convenience of carrying my music collection, and my books come to that, in my pocket, any day of the week.

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