Twenty-five years blogging, the more things change, the less they change

21 February 2025

Matt Webb has been blogging for twenty-five years. What an incredible milestone. Obviously, much has changed in the realm of self-publishing since Webb started out in 2000. Back then, as he points out, we blogged as if we were using social media platforms like Twitter/X:

So I would post 4 or 6 times a day, like most people. Just a line with a shower thought, or a link and a comment, or a response to someone else (I had a couple dozen sites I would pop open each morning).

Now we — though maybe not so much myself, or the more #IndieWeb people reading this — use social media platforms, specifically Instagram, as if they were blogging platforms.