If IndieWeb took off, became mainstream, would it still be IndieWeb?

26 February 2025

The IndieWeb doesn’t need to “take off”, by Susam Pal.

It’d be great to imagine all those people who cling to social media — as if it were a life-support system — suddenly coming to their senses and launching personal websites. Owning their own content, on websites belonging only to them. And in the process, hastening the demise of the social networks, who would abruptly find themselves with no members, after the personal website exodus.

But as I wrote last May, such a groundswell would not be great at all. Because once the action returned to the website space, we’d see a repeat of what happened prior to the arrival of social media: websites monetised to within an inch of their life. And opportunists galore, looking for a channel to pedal their wares, and rocket the noise-to-signal ratio off the gauge.

Yet, such a cataclysm might have occurred in 2021, when now US President Donald Trump launched a blog, after being banned by Twitter and Facebook (how unimaginable such happenings would be today…). With his own blog though, Trump effectively became part of IndieWeb. But someone with Trump’s profile, going “IndieWeb”, could easily have opened the floodgates.

And it wouldn’t have just been the likes of Trump. Politicians of all stripes might have followed suit, if they decided IndieWeb was the place to be. When people talk of IndieWeb “taking off”, I somehow doubt that’s what they have in mind. But Trump’s sojourn into “IndieWeb” blogging was short lived. A few months later he launched his own social network, Truth Social.

On the other hand though, even if IndieWeb had, if you like, gone mainstream, IndieWeb would still be IndieWeb. It would have continued to thrive, right where it is now, in its own corner of the web. In a strange sort of way then, IndieWeb is all the richer for the existence of social media. Die-hard adherents can keep their algorithm chocked socials feeds, and declining engagement, leaving IndieWeb to flourish, and be what it is.