Brazilians flock to Bluesky after authorities block X

2 September 2024

Brazilians are turning to Bluesky — the microblogging platform founded by then Twitter co-founder Jack Dorsey — in droves, following a ban on X in the South American country. The surge in signups however has prompted warnings from Bluesky that the service may experience outages, as a result.

But that seems like a good sort of problem for Bluesky. Things, meanwhile, seem to go from bad to worse for the X platform, now owned by Elon Musk. Late week, a Brazilian Supreme Court judge ordered local ISPs to block the platform, after the company refused to appoint a new legal representative there. Under Brazilian law, major social networks are required to have a legal representative based in the country.

It’s a sad state of affairs for the platform once known as Twitter. I joined in 2007, and made a number of acquaintances there, both in Australia, and elsewhere. Some people are predicting X will not see out the next two years. I’m not so sure of that, but there’s no doubting that the microblogging service is but a shadow of its former self.