X: the little social network with less than a billion members

Showing all posts about Twitter

X: the little social network with less than a billion members

23 October 2026

If social media/social network platforms were compared to planets, then X, previously Twitter, would be the Pluto of the solar system; a dwarf planet.

Because unlike its peers, X, twenty years after launching in 2006, is still well short — make that a long way short — of joining the one-billion-member club.

Should we take a leaf out of the International Astronomical Union’s (IAU) handbook, when they re-determined Pluto’s status? ¹ Should commercial social platforms with fewer than one-billion users, be classified as dwarf platforms?

According to Search Engine Land, X has about five-hundred-and-sixty million users. Facebook (FB), launched in 2004, has some three-billion members. Instagram, albeit a FB offshoot, has a similar user count. This from launching in 2010. TikTok, online since 2016, now has nearly two-billion members.

A chart of the top social media/social network platforms ², based on monthly active users, published by Salesforce, has X ranked at a lowly number twelve. On the other hand, it is twice as popular as LinkedIn. The news isn’t all bad for X.

Everyone loves dwarf planets

I don’t like bagging out dwarf planets, so I’ll go easy on X. For a social media platform, the old micro-blogging service — is X still considered a micro-blogging service? — punches above its weight.

The brand is ubiquitous. Only five-hundred-and-sixty million people call themselves members, but find me someone who hasn’t heard of X. Though we mustn’t forget X stands on the shoulders of a (somewhat) giant called Twitter.

Even before the current owner took over, resulting in what seemed like daily headlines for months, nearly everyone knew the Twitter name. Something someone said or did on Twitter, was often reposted in mainstream news reporting, and often as an embedded tweet.

As of January 2024, X was the sixth largest referrer of website traffic, although the figure sounds more impressive than it is. X accounted for a modest two-point-three percent of referrer traffic, but was still among the top platforms, albeit well overshadowed by Google.

There’s billion member potential here, but where is everyone?

Twitter and X, were, and are, well, different

The platform is two-decades old. Why has it not enjoyed the stratospheric-level success of Facebook, Instagram, TikTok, and others?

When decentralised social platform Mastodon rose to prominence in 2022, people were hesitant to get involved. They found Mastodon was way too confusing. Why couldn’t it “be easy to figure out like Twitter”, was a common refrain a few years ago.

But if Twitter was so user-friendly then, why did so many people stay away?

Part of the answer lies in the platform’s early simplicity. In the beginning Twitter was a text only medium. Further, posts/tweets were restricted to one-hundred-and-forty characters. It was like text messaging for the web. A lot of people found the tweet limit as challenging as signing up to Mastodon. Others, of course, thrived on this brevity.

But there was no support early on for images and video. People didn’t like walls of text, even when they weren’t particularly sizeable. Things changed though. Today, you’d probably be hard pressed to find a post without a photo or animation. And X users who are prepared to pay for premium membership, can write posts containing up to twenty-five thousand characters.

Had X, while still Twitter, launched with imagery and a larger character limit, it could well be part of the billion member club by now.

Then there is the elephant in the room; the current owner. In taking the platform in the direction he did, some users, existing and potential, were put off. To say the least.

If I were to make the simplistic assertion that half of people are conservative in their politics, and the other half something else (not the way things really work of course), then possibly alienating potentially half of a user base isn’t clever.

This will probably be why X will not achieve a membership of one billion. X is a planet that may well be doomed to remain a dwarf.

1. In 2006 no less. Oh, the irony. ↩
2. If you consider the likes of YouTube, WhatsApp, and Telegram to be social networks. ↩

Come back Twitter/X, all is forgiven

14 October 2026

Since its acquisition by Elon Musk in 2022, Twitter/X has been considered a neighbourhood on the wrong side of the tracks. But not any more. Things have changed. Now it’s the place to be. Because, among other things, the platform is “cheerful” and “inclusive”. So say some people.

But the question is vexed, the matter of Twitter/X being either in, or out of, favour. Especially for long time users, people there since the platform’s inception in 2006. I doubt many of them think all that highly of the present owner. Or the direction the platform has gone.

A change of management, and outlook, was not something the majority of these early adaptors wanted, nor asked for. They were just picked up, and carried along with it. People who spent years cultivating profile, and in some cases, large followings. For them, the prospect of having to migrate somewhere else, leave behind the most of their followers, and start again, was daunting.

Best then to keep calm and carry on. Twitter/X, on the whole, may not be “cheerful” or “inclusive”, but it is vast. It is possible to carve out corners free of hate speech and warped political ideologies. And that might be ok for some people whose livelihoods depend on their Twitter/X followings. Provided they are able to stay in their own lanes. Even if that sounds like being in a gilded cage.

But the warnings that something might go wrong were there from the beginning.

Just about everyone I once knew on Twitter/X, started out as a blogger. At the time, Twitter/X, and other social networks, were seen as an “outpost” for someone’s blog. A small something on the side. They were a convenient, fun even, way for a blogger to network, spread the word, and make friends, but all roads led back to their website, which was sacrosanct.

Because, even twenty years ago, people knew they were merely occupying a room in someone else’s house. The concern then though was the house rules might change without notice. Or we might wake up one morning and find the property had been demolished, was gone.

No problem though, our blogs and websites were still there. But Twitter/X was too convenient, too fun, too easy. The time had come to go “all in” with the platform, and forget about blogs.

Of course, no saw what happened to Twitter/X, coming. Even that wouldn’t have mattered though, had those former bloggers not become so dependent on the platform. If they had kept their websites, and concentrated their online presence in a space they had control and ownership of.

But that’s moot point. Discussion isn’t about websites. It’s about which social media platform is not as bad as the others. Threads is dross. Mastodon is fringe. Bluesky is in decline. But Twitter is ok. No one’s saying social media is good, is the answer, is the way forward. They’re only saying it’s tolerable.

If that doesn’t say anything about the state of the world today, what does?

Operation Bluebird may yet get new Twitter to fly

28 August 2026

Talk about defying the odds. Maybe. Late last year, Operation Bluebird lunched a bid to “revive” Twitter, the micro-blogging platform Elon Musk bought in 2022.

Operation Bluebird claimed — rather optimistically I thought — they could take control of the Twitter brand, as they believed Musk had abandoned the rights to it, when he renamed the platform X.

X immediately filed a court action opposing the claim, but a US judge has tentatively ruled in favour of Operation Bluebird, backing up their belief X have given up on the Twitter brand.

The ruling isn’t official, but that doesn’t seem to concern Operation Bluebird, who want to go ahead and launch the “new” Twitter.

I’m no power social media user, but I signed up for Twitter early on, and for a time enjoyed using the platform. I have my doubts, but I’d like to see Operation Bluebird succeed.

Twitter, the upstart social media platform that stunted the growth, and more, of the web

24 March 2026

Dave Winer:

A bit of history. Read this post from 20 years ago by Phil Jones. That’s what I was trying to do back then, just as Twitter came online. I didn’t know it then but was the moment when the web stopped growing.

I don’t think, in 2006, anyone realised, nor could have realised, the profound impact Twitter, as one of the earliest social media platforms, was going to have, specifically on blogs and websites, and more generally, and later, the web.

Twitter launched smack bang in the middle of a period often referred to as the golden age of blogging, a time when websites and blogs seemed invincible and invulnerable. Believe it or not, they were the only game in town.

If anything was going to change the status quo, it wasn’t going to be some upstart microblogging platform where people said too much about their private lives, and what they had for lunch.

How wrong we were. But who was to know, back then, how influential and powerful the social media platforms would become, and potential threat they posed to the free flow of news and information.

It is possible to escape this quagmire by creating, collaboratively, a social media platform, impervious to the grips of monopoly control, and tech-billionaires? I thought we already had, in the form of Mastodon and Bluesky, but no one can agree which is the right model.

Is there a third way of some sort? And if so, will this option gain sufficient traction, nullify the platforms we want nullified, or remain a niche offering, like the alternatives presently available?

When it comes to social media platforms twenty years after Twitter arrived, it seems like we only go in circles. Ever decreasing circles.

Threads surges ahead of X/Twitter among mobile device users

24 January 2026

Sarah Perez writing for TechCrunch:

A report from market intelligence firm Similarweb suggests that Meta’s Threads is now seeing more daily usage than Elon Musk’s X on mobile devices. While X still dominates Threads on the web, the Threads mobile app for iOS and Android has continued to see an increase in daily active users over the past several months.

This seems like a case of I have good news, I have bad news.

My use of Threads is limited, with X next to non-existent at present. But if the quality of discourse on X is bad, Threads is hardly any better.

I can already see Thread’s users “celebrating” the news, with posts that read exactly like this: “I have great news”. That’s it. Nothing more. No additional information or context.

After all, why let information get in the way of a good Threads’ post?

X moves to head-off claim on ‘abandoned’ Twitter branding

20 December 2025

Sarah Perez, writing for TechCrunch:

Elon Musk’s X is updating its Terms of Service to indicate it still lays claim to the “Twitter” trademark. The move to add this detail to the company’s terms follows an announcement from a Virginia-based startup, which recently filed an application to trademark the term “Twitter.”

No surprises there. Anyone hoping to obtain the rights to the Twitter trademark must know they face an uphill struggle to do so.

X has abandoned the Twitter brand, Operation Bluebird wants to own it

13 December 2025

An American startup called Operation Bluebird is hoping to take ownership of the defunct Twitter name, the term “tweet”, and famous blue bird logo, and relaunch Twitter anew. Operation Bluebird’s backers believe the old micro-blogging service can be restored to its former glory, and revive the “town square” the old Twitter once, for a time, gave the web.

I like the idea, but how feasible is it? Just crazy enough that it might work?

While X no longer uses the Twitter branding, they would still own it, despite Operation Bluebird’s claims it has been “abandoned”. I somehow doubt the present owner, Elon Musk, of what was once Twitter, X, sees things that way though. He would expect to see a very generous offer, before even beginning to consider parting with the Twitter branding.

It will be a hard sell, or a hard buy. Twitter branding aside, Musk believed as the buyer of Twitter, he also owned the micro-blogging concept. When Threads launched in 2023, Musk threatened to sue Meta, claiming Threads was a copy of X. Little came of that, but it says a lot about Musk’s resolve.

Selling the Twitter branding to someone who wants to establish a direct competitor to X, doesn’t seem like the sort of thing anyone would do, let alone Musk. But Musk has given X its own, quite distinct, identity. Everyone knows who owns X, and what it is about. It almost seems there could be little confusion if a new version of Twitter were launched, so entrenched is X as a brand.

Musk bought Twitter in October 2022, but it seems like a lifetime ago. X is X now. It is no longer the old Twitter. Still, Operation Bluebird must have some idea of what they’re up against. Yet they think there’s a chance of success, taking control of the Twitter branding, as fanciful as it might seem.

Still, I’ve requested my preferred username (you’ll never guess…), and would be keen to be involved in the new Twitter if it ever happened. Twitter, to me, seemed to be the ideal accompaniment to a blog. It was a great place to go and mingle with others with similar interests. Town square, indeed.

It was neither too much, nor too little.

To my mind, nothing else was needed. I once set up a Facebook page for disassociated, but could never get enthusiastic about it. Ditto the prospect of having presences on the likes of YouTube, Reddit, Instagram, Linkedin, and Pinterest. That was like five places too many to be spread across. Plus none of then were particularly relevant to a site like mine.

Despite having my fingers crossed for Operation Bluebird, I still can’t help feeling that the “Twitter moment” in general is gone, as exciting as bringing back the early Twitter is. It seems like the micro-blogging site was part of a web that no longer exists. While Mastodon and Bluesky are fine latter-day variants, they’re not what Twitter was.

So I wonder: could (new) Twitter, were it ever to eventuate, ever be what old Twitter was?

Bluesky reaches 30 million members, are you excited, or not?

6 February 2025

Social media and micro-blogging platform Bluesky passed the thirty-million member mark last week. It must be an exciting time for the Bluesky founders and backers. Exciting also for members who had been looking for an alternative to the likes of Twitter/X. I say this as one of the earlier members of Twitter, which I originally signed up for in 2007 I think. At that point though, Twitter was one of a kind; it was the first of its kind. It would spawn numerous competitors, including Plurk, and Identi.ca, though few struggled to gain traction. By the end of 2009, after being online four years, with about twenty-six million members, Twitter was the place to be.

Up until that point, I’d met close to one-thousand people, many of whom knew of me through this website. But a lot were people who’d just stumbled upon my account, and wanted to connect. Here was a place that was one, big, on-going, conversation. Making Twitter friends was easy in those early days (I could say the same about blogging). Twitter seemed like a big old friendly village. But once sky-rocketing growth came — something founders and backers has been eagerly anticipating — things began to change. And that was good. For some. Good, for instance, for the Twitter gurus, those taking it upon themselves to educate the rest of us about the “correct way” to use Twitter.

And of course of influencers. I’m not exactly sure when either arrived en masse, but I’d say many had made their presence felt by 2010. I think that’s when I began to lose interest in the platform: it’d become too much noise, and not enough signal. Having said that, I kept my account going, ticking over, for another decade, then some. But Twitter was no longer that big old friendly village. And nor, of course, could it stay that way. The platform had to grow, and begin making a return for its backers. Some of the people I followed, and who followed me, became gurus and influencers. Some became both. But by then, I wasn’t really interested in them.

I’d been using Twitter for three or four years, I didn’t need someone lecturing me, especially someone who’d spent less time on the platform than I had. As for the influencers, little of what they said meant much to me. But as a platform, Twitter had matured. It was no longer the exciting, pioneering, experience it had once been. I might — if I were more of a social media power user — call Bluesky exciting, but I could never describe it as pioneering. Twitter, for better or worse, is/was the only micro-blogging slash social media platform to stake that claim. Everything else now, like it or lump it, is a case of been there, done that.

Twitter opened up the frontier, blazed the trail. Kind of like the Telegraph Road, no? Twitter built the cities and the roads between them. Bluesky, Mastodon, and whatever else, may be new, relatively new, but they are picking up were Twitter left off. Micro-blogging slash social media platforms are no longer the undiscovered country. I don’t mean to run down Bluesky in particular. Thirty-million members in two years is impressive. But I dare say there are a few gurus and influencers among that number. Maybe too many, all bringing with them more noise, and less signal. It’s enough to make me fear we’re seeing an early-stage re-run of late-stage Twitter.

I might be a member of Bluesky, and Mastodon, but late-stage Twitter is not something I want to see a repeat of. Give me, I say, a tried and true, though hardly new, personal website, any day.

Brazilians flock to Bluesky after authorities block X

2 September 2024

Brazilians are turning to Bluesky — the microblogging platform founded by then Twitter co-founder Jack Dorsey — in droves, following a ban on X in the South American country. The surge in signups however has prompted warnings from Bluesky that the service may experience outages, as a result.

But that seems like a good sort of problem for Bluesky. Things, meanwhile, seem to go from bad to worse for the X platform, now owned by Elon Musk. Late week, a Brazilian Supreme Court judge ordered local ISPs to block the platform, after the company refused to appoint a new legal representative there. Under Brazilian law, major social networks are required to have a legal representative based in the country.

It’s a sad state of affairs for the platform once known as Twitter. I joined in 2007, and made a number of acquaintances there, both in Australia, and elsewhere. Some people are predicting X will not see out the next two years. I’m not so sure of that, but there’s no doubting that the microblogging service is but a shadow of its former self.

LinkedIn, a professional network, or a blogging platform?

19 July 2024

Back in 2008, I had a brief tweet exchange with another Twitter member, about the merits of LinkedIn*. At that point, I was a member, but really didn’t like the platform. I thought having a personal website, showcasing your abilities, was a better idea. #IndieWeb me was thinking — all of sixteen years ago — before the #IndieWeb we know today, was a thing, personal websites were the way to go. I also didn’t like the idea of absorbing my identity into some Borg-like collective.

“But, being on LinkedIn makes networking with likeminded people easier,” replied the Twitter member (in words to that effect). He may have been right. If there were enough likeminded people there, perhaps someone could generate a few leads. But, I don’t know. LinkedIn is LinkedIn. It’s not for everyone. But then again, LinkedIn could almost be considered a blogging platform. All you need do is figure out LinkedIn-speak, which includes talking yourself up, way up, and you’re set.

And it seems you’re quite welcome to go overboard, quite overboard, as Thomas Mitchell, writing for The Sydney Morning Herald, notes:

This obsessive focus on accomplishments has transformed LinkedIn from a platform for managing your professional identity into a platform for managing your professional lies.

Earlier this year, US-based salesman Bryan Shankman went viral after using his recent engagement to talk about sales strategy in a LinkedIn post.

“I proposed to my girlfriend this weekend,” Shankman wrote in the caption before segueing into his business strategy. “Here’s what it taught me about B2B sales!”

Actually, there’s a heck of a lot of blog posts written in the same fashion. So, is LinkedIn a blogging platform? It could be, but you’re unlikely to ever see me reactivating my account, and writing there…

* I downloaded an archive of my then Twitter account a few years ago, before a mass delete and reboot, on the platform. It’s great to sometimes go and look at the long past conversations I had there.

« older posts