Daughter to TikTok: buy Stone Maidens, my dad’s novel

18 February 2023

After spending fourteen years writing a novel — between working and bringing up a family — American lawyer turned writer Lloyd Devereux Richards, published his novel Stone Maidens through Amazon, in 2012.

And then next to nothing happened. Until Richard’s daughter, Marguerite, posted a short clip about the novel on TikTok. Then things started happening. The clip went viral. Sales surged. Stone Maidens sold out after a short stint as the number one on Amazon’s bestseller list, such was interest.

Last week Marguerite posted a 16-second TikTok video that briefly recounted her father’s journey as an author. She explained that her father worked tirelessly on his book while raising three children, and “he’s so happy even though sales aren’t great”. The clip ended with a simple call to arms: “I’d love for him to get some sales.”

It’s not the first time something like this happened after a book concept took off on TikTok. Numerous authors whose manuscripts have been rejected by publishers, have seen their work printed after being embraced by Tiktok users. The Atlas Six, by Olivie Blake, which I mentioned a few days ago, is another example.

Finding a publishing deal through TikTok seems like a lottery to me, but it’s probably worth posting your book idea there, on a “be in it to win it” basis.