Enshittification rules: there goes the post-platform internet era

16 September 2026

Enshittification, the idea that online platforms, particularly social networks and social media, degrade once they become popular, is a fiction, according to Ruby Thelot, Professor of Design, AI and Media Theory, at New York University.

Because, rather than turning away from from the likes of Facebook, Instagram, and TikTok, people continue to embrace these platforms.

Thelot made the claims in comments published at a16z, which were re-posted by 404 Media, and said people are using these platforms more than ever, and are quite happy with the experience. Further, according to Thelot, membership of the platforms is increasing, along with their profits.

But Thelot didn’t stop there.

He said Cory Doctorow, who first used the word enshittification, might have valued Facebook early on, but became resentful as the platform evolved. Thelot believes that people who are about the same age as Doctorow probably feel the same way, but younger people see things differently.

The idea of enshittification, he posits, gives people who should have left a social media platform, reason to stay put and despise being there. Thelot doesn’t mince his words.

Thelot’s comments though are at odds with the emergence of what is described as the post-platform internet ere. This is a shift towards decentralised platforms such as Mastodon and Bluesky, newsletter publishing platforms like Buttondown, and a resurgence of personal websites and blogs.

But the term post platform internet sounds like wishful thinking. There are, of course, adherents. I’m among them. But there is really a mass migration towards decentralised social media platforms?

Hardly.

Mastodon, despite not being that difficult to use, still confuses a lot of people. Bluesky, meanwhile, has seen a decline in active users in recent months.

The main social platforms including Facebook, Instagram, TikTok, and Threads, remain for now, just too easy to use, and are also places where most members will find other people they know.

Despite the angst and despair the major platforms engender, a post-platform internet seems, for now, destined to remain a fringe movement.

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