Free Our Feeds with Bluesky and AT Protocol. But not Mastodon, ActivityPub?

17 January 2025

The Free Our Feeds project launched a few days, prompted in part by changes to fact checking and content moderation policies across Meta properties, including Facebook, Instagram, and Threads. The goal of Free Our Feeds seems admirable, to prevent one person/entity having full control of a social media platform:

Bluesky is an opportunity to shake up the status quo. They have built scaffolding for a new kind of social web. One where we all have more say, choice and control.

Is this desirable. While it remains to be seen what the actual outcome of the changes at Meta will be exactly, members of their social media platforms, plus those of other companies, have been ceding ever more autonomy over their user experience in recent years. But is Free Our Feeds, who seem intent only devoting resources to Bluesky, the solution?

But it will take independent funding and governance to turn Bluesky’s underlying tech — the AT Protocol — into something more powerful than a single app. We want to create an entire ecosystem of interconnected apps and different companies that have people’s interests at heart.

The AT (Authenticated Transfer) Protocol was created by the Bluesky Public Benefit Corporation, just for Bluesky. Mastodon, on the other hand, is built on ActivityPub, a protocol allowing different, separate, social media channels to “talk to”, and share information with each other. And unlike AT Protocol, ActivityPub is a World Wide Web Consortium (W3C) recommendation.

Free Our Feeds is hoping to raise thirty-million (US) dollars over the next three years to fund further development of AT Protocol. So, should you contribute? You might want to do your homework first. Jürgen Geuter, AKA tante, is concerned about the lack of details:

It feels weird to go to the community asking for so much money without any specifics. Just vibes. Sure, Bluesky is hot-ish right now, but asking for that kind of cash should maybe come with a bit more details and plan? Thoughts about how that new entity will be governed. What the actual mission is (and “outsourcing ATProto development so Bluesky no longer has to pay for it” shouldn’t be it).

Ruben Schade, meanwhile, points to the elephant in the room:

Why is there no mention of ActivityPub, or Mastodon, at all? You know, the protocol that isn’t tied to one app? At best, this reads like not-invented-here syndrome. At worst, it’s obfuscation.

Mastodon, and ActivityPub, are mentioned by Free Our Feeds, but you have open the concealed notes at the foot of their webpage to see this.

Talking of Mastodon though, a few days ago CEO Eugen Rochko announced the transfer of “key Mastodon ecosystem and platform components to a new nonprofit organization.” This, says Rochko, will ensure the decentralised micro-blogging platform is never under the control of any single person or entity.

It could be Mastodon is the place to stay for the time being.