LinkedIn, a professional network, or a blogging platform?

19 July 2024

Back in 2008, I had a brief tweet exchange with another Twitter member, about the merits of LinkedIn*. At that point, I was a member, but really didn’t like the platform. I thought having a personal website, showcasing your abilities, was a better idea. #IndieWeb me was thinking — all of sixteen years ago — before the #IndieWeb we know today, was a thing, personal websites were the way to go. I also didn’t like the idea of absorbing my identity into some Borg-like collective.

“But, being on LinkedIn makes networking with likeminded people easier,” replied the Twitter member (in words to that effect). He may have been right. If there were enough likeminded people there, perhaps someone could generate a few leads. But, I don’t know. LinkedIn is LinkedIn. It’s not for everyone. But then again, LinkedIn could almost be considered a blogging platform. All you need do is figure out LinkedIn-speak, which includes talking yourself up, way up, and you’re set.

And it seems you’re quite welcome to go overboard, quite overboard, as Thomas Mitchell, writing for The Sydney Morning Herald, notes:

This obsessive focus on accomplishments has transformed LinkedIn from a platform for managing your professional identity into a platform for managing your professional lies.

Earlier this year, US-based salesman Bryan Shankman went viral after using his recent engagement to talk about sales strategy in a LinkedIn post.

“I proposed to my girlfriend this weekend,” Shankman wrote in the caption before segueing into his business strategy. “Here’s what it taught me about B2B sales!”

Actually, there’s a heck of a lot of blog posts written in the same fashion. So, is LinkedIn a blogging platform? It could be, but you’re unlikely to ever see me reactivating my account, and writing there…

* I downloaded an archive of my then Twitter account a few years ago, before a mass delete and reboot, on the platform. It’s great to sometimes go and look at the long past conversations I had there.