Threads still among top apps at Apple and Google

21 August 2023

John Gruber, writing at Daring Fireball last week:

At this moment, Threads is #2 on the App Store’s top free downloads list, and X is #51. On the Play Store, Threads is #6 and X is (scroll, scroll, scroll…) #66. This rebranding would be a firing offense if the mastermind behind it didn’t own the company. (So much for Threads being the one that’s supposedly gasping for air.)

Despite the good app install numbers, engagement reportedly remain low on Meta’s rival to Twitter/X. Abené Clayton, writing for The Guardian, says Threads saw 576,000 active users in August, compared to over two million in July.

Threads is up against a few competitors, Mastodon and Bluesky to name a few, so the market is perhaps a little crowded. I would add Twitter/X to that list, but owner Elon Musk seems intent on destroying the platform, and in the process, his plans for… world domination.