Debbie Disrupt, AI newsreader, broadcasting on Disrupt Radio
19 June 2023
Debbie Disrupt, AI newsreader, image via Disrupt Radio.
Entrepreneurial thinkers and business mavericks are in the sights of Disrupt Radio, Australia’s newest national radio network, which goes to air, or a streaming device near you, on Monday 26 June 2023. Australian comedian and broadcaster Libbi Gorr, also known as Elle McFeast and Irish rocker and activist Bob Geldof, will be kick starting proceedings during the station’s first week, with both set to feature on the breakfast show.
Veteran radio and television presenter, George Donikian has been brought on-board to read morning news bulletins, while Debbie Disrupt, an AI radio presenter will take the afternoon news shift. I don’t know if Debbie Disrupt is the first AI newsreader to ever present on a radio show, but her presence has media pundits talking. At the moment they remain unsure whether her participation is a cost consideration, or a publicity stunt.
I’m leaning more to the latter. Any suitably experienced radio presenter could read the news, but having an AI robot that can do the job instead? That’ll bring in the listeners, at least to begin with. I also see an element of expectation here. Something would be wrong if a start-up digital radio station called Disrupt didn’t have at least one AI presenter on the crew.