Esoteric, speciality, niche blogs closing down, not being replaced
22 November 2025
John Gruber, writing at Daring Fireball:
Uni Watch, to me, epitomized a certain mindset from the early web. To wit, that there ought to be a blog (or two or three) dedicated to every esoteric interest under the sun. You want to obsess about sports team uniform designs? Uni Watch was there. For a good long stretch, there seemingly was a blog (or two or three) dedicated to just about everything. That’s starting to wane. New sites aren’t rising to take the place of retiring ones.
Uni Watch, which has been online in one form or another since 1999, announced its closure a few weeks ago. At first it seemed the entire website, including archived content, was to be removed within days, but in a later post, founder Paul Lukas said the site’s future remained unclear. There’s a suggestion Uni Watch might continue publishing, though that is still far from certain.
The survival of niche interest websites and blogs, such as Uni Watch, are, in my opinion, vital for the future of the web, as I wrote the other day.
It is of course unreasonable to think every owner operated website, or those with a small team of writers, that began publishing decades ago, will keep going forever. What’s unfortunate is the format, niche/speciality blogging, seems to increasingly be regarded as passé.
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