Teaser for The Social Reckoning, a film by Aaron Sorkin, follow-up to The Social Network

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Teaser for The Social Reckoning, a film by Aaron Sorkin, follow-up to The Social Network

12 June 2026

Although hints of what was to come were there to see, The Social Network, the 2010 dramatisation of the founding of Facebook, had the hallmarks of a feel-good story.

At least from the perspective of would-be entrepreneurs, whose next-big-thing idea, had, against the odds (of course), become the next-big-thing.

A lot has happened in sixteen years though, and there’s not much left in the Facebook story for many people to feel good about today.

Aaron Sorkin, who co-wrote the screenplay for the David Fincher directed 2010 feature, has tapped into the darkness pervading the world’s largest social network, to write and direct a follow-up to the 2010 film, titled The Social Reckoning.

Sorkin initially floated the idea of a sequel in 2024. At that point the American playwright and screenwriter sought to cast a critical light on the part he felt Facebook played in the January 6 insurrection of 2021, in the United States.

But Sorkin’s focus has changed. In The Social Reckoning the negative impact on users mental health is among subject matter explored. As is co-founder and CEO Mark Zuckerberg’s seeming dictatorial style of management.

Darkness permeates the teaser/trailer. Gloom is banished, but only momentarily, by the glare of bright spotlights shining in our faces. There are no frat-house parties, or swimming pool high-jinks, in this chapter of the social network’s story. This is a bleak world indeed we now find ourselves in.

Facebook spent billions on the metaverse and all they got was a new name

10 June 2026

A postmortem, perhaps, of the metaverse, particularly as envisaged by Meta, by Nick Heer.

A number of other big tech players also had visions of an all encompassing immersive, digital realm, but aside from sometimes considerable expenditure, not a whole lot came of it.

From where we are now, several years later, the connection between the COVID pandemic, and Facebook’s announcement they were effectively going all-in on the metaverse, couldn’t be clearer.

The world was in the midst of seemingly endless lockdowns, and stay at home mandates. The metaverse pitch was certainly persuasive. We couldn’t live in the real world, so how about instead a vast virtual domain? Who couldn’t help but be excited by the prospect?

I went as far as setting-up a metaverse tag here, which tellingly, hasn’t been used in three years.

But the world we find ourselves in, nearly five years later, couldn’t be much further removed from that of late 2021, when Mark Zuckerberg, co-founder and CEO of what was then Facebook, unveiled his vision of the metaverse.

But let’s give Zuckerberg some due here. He had known something big, something groundbreaking, was in our future, declaring three years earlier in 2018, that “every ten to fifteen years or so, there’s a major new computing paradigm.”

The thing of course is this new paradigm turned out to be something else all together.

Reports of the death of social media are greatly exaggerated maybe

14 November 2022

Ian Bogost writing for The Atlantic:

It’s over. Facebook is in decline, Twitter in chaos. Mark Zuckerberg’s empire has lost hundreds of billions of dollars in value and laid off 11,000 people, with its ad business in peril and its metaverse fantasy in irons. Elon Musk’s takeover of Twitter has caused advertisers to pull spending and power users to shun the platform (or at least to tweet a lot about doing so). It’s never felt more plausible that the age of social media might end — and soon.

The question is, what do we do next, if we don’t have social media? Go back to meaningful face-to-face interactions? What do content producers, who enjoy self-publishing do? Print a zine? I’m not sure that social media is about to disappear, even if some of the bigger players are having some trouble. Still, Bogost makes some salient points.

As I’ve written before on this subject, people just aren’t meant to talk to one another this much. They shouldn’t have that much to say, they shouldn’t expect to receive such a large audience for that expression, and they shouldn’t suppose a right to comment or rejoinder for every thought or notion either.

People have been over-talking since people could first talk. Ditto expecting a large audience for their rants. Social media only amplified the voice of these over-talkers. On the upside, anyone we don’t want to listen to can easily be ignored, blocked. Try doing that to an over-talker you don’t want to listen to at a family gathering.

Social media might not be about to roll over and die, but it is at a turning point. Yet as Twitter’s implosion shows, people are not quite ready to walk away from connecting online. Membership of Twitter alternative, Mastodon, has spiked in recent weeks. Billing itself as a social network, rather than a social media service, it has become a sanctuary for people seeking a place where they can hear themselves think.

Presently there are few brands, and — better still — influencers, and possibly over-talkers, on Mastodon. That some servers, or instances, forbid commercial accounts, helps in this regard. Instances are either owner funded, or member supported, meaning they don’t need advertising revenue to survive. Perhaps this means there’ll be more signal and less noise, but only time will tell.

If social media is about content creation and publishing to the widest possible audience, then social networking is about forging more meaningful connections with those in your network. No doubt some will welcome the demise of certain social media channels, but if the migration to Mastodon is any indication, people are still looking to connect online with others, both known and unknown. Or maybe a whole lot of us simply want to be part of the next (sort of) big thing. Only time will tell.

It’s time to think twice about Facebook, right?

6 October 2021

Tim Biggs, writing for the Sydney Morning Herald, on yesterday’s Facebook outage:

The fact that the impact was so wide may cause you to ponder what we all already know, that Facebook has inserted itself into as many facets of our online lives as possible, for the purposes of the collection and cross-referencing of our data, to drive its experimental advertising machine. And though outages like this are rare and the hyper-connectedness of Facebook services is unlikely to become an ongoing problem in the sense that they’re falling over all the time, it is timely that we’ve been forced to reckon with just how ubiquitous the company is, if only for a few hours.

I don’t use Facebook too much, but was alarmed I couldn’t access Instagram for several hours yesterday. But am I going to look for alternatives? Yeah, right…

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Facebook, social media

The Social Network, a film dramatisation of the founding of Facebook, by David Fincher

29 October 2010

A scene from The Social Network, a film by David Fincher.

The Social Network (trailer), directed by David Fincher, is based on Ben Mezrich’s book The Accidental Billionaires, which he penned with the help of Eduardo Saverin (Andrew Garfield), one of the co-founders of social network Facebook, who later fell out with CEO Mark Zuckerberg (Jesse Eisenberg).

Bookended between numerous litigation sessions in lawyers’ offices, The Social Network pieces together the early days of Facebook through a series of flashbacks. The story focuses mainly on the roles of Zuckerberg and Saverin in creating the network, and how they dealt with raising money and profile, while fending off people claiming they had stolen the Facebook idea from them.

After his girlfriend, Erica Albright (Rooney Mara), ends their relationship, Zuckerberg, a technically brilliant but emotionally cold Harvard University computer science student, hastily builds Facemash. It’s a hot-or-not style website that compares female Harvard students with each other. Zuckerberg sources the photos Facemash needs by effortlessly hacking the databases of Harvard’s colleges.

Although Facemash is quickly shut down, word of Zuckerberg’s programming and hacking skills spread, and he’s soon approached by twins, and fellow students, Cameron and Tyler Winklevoss (both played by Armie Hammer). They have an idea for an exclusive Friendster/MySpace clone, but want to restrict membership to only those with Harvard email addresses.

They ask Zuckerberg to help, but after agreeing he instead creates the first version of Facebook, then called The Facebook. His friend and roommate, Saverin, puts up one thousand dollars to cover web hosting in return for a thirty percent share in the venture, and role of CFO.

The Facebook proves a hit with Harvard students, and other universities in the US and Britain are soon admitted to the fold. Meanwhile Napster founder Sean Parker (Justin Timberlake) hears about The Facebook and arranges hefty financial funding for Zuckerberg. Saverin however sees Parker as a threat to his influence, which quickly becomes a source of tension between him and Zuckerberg.

Any dramatisation about an organisation as ubiquitous as Facebook is certain to be of interest to a large number of people. Unlike many highly anticipated films that might play on the hype surrounding their subject matter though, The Social Network does not create false expectations.

Facebook made clear before the film’s release that neither they, nor Zuckerberg, had any involvement in the production of The Social Network. And while Zuckerberg does not present as a villain per se, his portrayal by Eisenberg is far from flattering.

Facebook has certainly had a controversial history (are stories of the early days of Friendster and MySpace anywhere near as colourful?) and it seems every other week brings news of another alleged privacy breach, or a new court action of some sort. Is it therefore a portent of things to come that the final scene plays out in a lawyer’s office?

Originally published Friday 29 October 2010.

Twit Face route your Facebook status updates to Twitter

18 August 2008

Dylan Davis published a method of routing the Facebook update statuses of both you and your friends to Twitter a few days ago as a Facebook note. I thought this was something people might be interested in trying out, and Dylan was happy to let me republish his update status routing recipe. Enjoy!

Here’s a recipe for routing all your and your friend’s Status updates from Facebook to Twitter. See also my post about doing the same with Ecademy and other services.

Things you’ll need:-

An Open ID
An RSS feed for just your Facebook status updates. Go to your profile, click on minifeed, see All. Click on Status Stories. There’s a Subscription link bottom right.
An RSS feed for your friends’ Facebook status updates. Friends – Status updates from the drop down at the top of the page. There’s a Subscription link bottom right.
A dummy Twitter account. Create a new Twitter account and follow it from your main account.

Route your Facebook updates so when you post it also posts to Twitter.

Login with your OpenID into Twitterfeed.
Create a new entry. Put in your main Twitter account ID and Password and the RSS for your status updates.
Update 30 minutes, Include title only, Include Item link, Prefix each Tweet with FB.

Now each time you post a status update on Facebook, within 30 minutes it will create a Tweet from you on Twitter with a link back to your profile on Facebook.

Route your Friends’ Facebook updates so when they set their status on Facebook, you can read it in Twitter.

Login with your OpenID into Twitterfeed.
Create a new entry. Put in your dummy Twitter account ID and Password and the RSS for your friends’ status updates.
Update 30 minutes, Include title only, Include Item link, Prefix each Tweet with FB.

Now each time any of your friend’s post a status update on Facebook, within 30 minutes it will appear in your Twitter Friend’s timeline with a link back to their profile on Facebook.

You can use the same basic technique for any service that has one or both RSS feeds. It works better with services that include the name of the poster in the title. So Facebook, Plazes, Jaiku but not Pownce. AFAIK, Twitter is the only service with an API for updating a status externally and a 3rd party RSS to post service. Which means Twitter ends up as the best aggregator for all your services.

So the next question is which service you should use as your main update. I’m finding myself doing most of my updates on Twitter with occasional updates on Facebook and Ecademy to keep my profile on those services fresh.

Thanks again, Dylan.

Originally published Monday 18 August 2008.

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Facebook, legacy, social media, Twitter